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AppsFlyer Shared Its Findings on 2018 Marketing Trends in Mobile Games

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Mobile attribution and data analytics company AppsFlyer released its latest State of Gaming 2018 report, analyzing current marketing trends across various mobile game categories. The report analyzed 2.1 billion non-organic installs from 5,500 applications throughout 2018, and it broke gaming apps down into four major categories: Midcore & Strategy, Casual, Hyper Casual (apps with at...

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