Benjamin Moore Sends Lead Creative and Media Duties to Agencies Fig and Horizon
Benjamin Moore, the paint brand owned by Berkshire Hathaway, has named recently rebranded Fig and Horizon Media as its agencies of record for creative and media, respectively, following a review that...
View ArticleHow to Craft an Influencer Marketing Strategy That Will Outperform...
The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's Global Trust in Advertising saying that...
View ArticleFlouting Their Big-Time Endorsements, These Athletes Tried a New Product on...
Can you guess the identity of the pro athletes shown in this new ad campaign for fitness apparel brand, Snapbac? You'll have to--because Snapbac and its agency, Mother Los Angeles, won't say exactly...
View ArticleP&G Acquires Walker & Company, Maker of Beauty and Grooming Products for...
Walker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble. The deal--Recode...
View ArticleThe Madison Square Garden Company Hires Former Hilton CMO to Lead Marketing Team
The Madison Square Garden Company announced today that it has hired Geraldine Calpin to serve as the company's new evp and CMO, effective immediately. Calpin will report to the company's president...
View ArticleThis Finnish Newspaper Put the Year’s Ugliest News on Ugly Christmas Sweaters
One brand trend that seems to keep moving at pace is that of the ugly Christmas sweater. Coca-Cola's 2013 popular "Coke Zero Sweater Generator" scaled the exposure of the phenomenon, and everyone from...
View ArticleNew Location-Based Features Are In Store for Snapchat Advertisers With...
Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. "We have seen good performance with location targeting and filters, and the new releases...
View ArticleOver 75 Million People Visit Facebook Watch Daily, Spending an Average of 20+...
Who is watching Facebook Watch? Over 400 million people spend at least one minute on the social network's video platform each month, with more than 75 million people doing so each day, Facebook...
View ArticleThe 25 Best Ads of 2018
It's that time. We're looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful. With all the industry hand-wringing of...
View ArticleAppsFlyer Shared Its Findings on 2018 Marketing Trends in Mobile Games
Mobile attribution and data analytics company AppsFlyer released its latest State of Gaming 2018 report, analyzing current marketing trends across various mobile game categories. The report analyzed...
View ArticleRyan Reynolds Shares the Mystical Secrets of How His Aviation Gin Is Made
How is Aviation Gin made? Probably not the way Ryan Reynolds tells it, but it's still worth taking the time to watch his new explainer on the spiritually cleansing process behind the spirits brand he...
View ArticleSynchrony Bank Teamed Up With Giant Spoon to Create This Immersive...
To promote Sony's new animated film, Spider-Man: Into the Spider-Verse, Synchrony Bank and Giant Spoon were inspired by the history of the superhero character. The result? An immersive, augmented...
View ArticleDriving Sucks, and Lyft’s New Work From W+K Reminds You All the Reasons Why
The next time you're about to get into a Lyft, pay attention to how you respond when the driver asks your name. I'm willing to put $5* on the fact that a good 90 percent of the time, you probably just...
View ArticleHow Can Your Brand Avoid an Experiential Fail? Envision the Worst Case Scenario
While most experiential marketing activations provide valuable opportunities for brands and consumers to connect in a real-time setting, the ones that fail generate the lion's share of attention and...
View ArticlePinterest Shared Its List of 100 Emerging Trends for 2019
Pinterest shared the 2019 version of its annual Pinterest 100 list, which highlights emerging trends on its platform for the coming year. More than 250 million monthly users come to Pinterest, with...
View ArticleFacebook Opens One-Day NYC Pop-up to Talk to Users About Data and Privacy...
Nestled inside New York City's bustling Bryant Park Holiday Village (an annual holiday market filled with booths from local food vendors and other small businesses) you'd expect to see a lot of...
View ArticleBravo Was One of the First Brands to Use Instagram’s New Countdown Sticker
Instagram users can now add an interactive countdown sticker to their Stories to help track how much time is left until events like vacations. The countdown sticker is available via the sticker tray in...
View ArticleTwitter Users Say No to Dollar Shave Club After It Advertises on Hannity
After a story in Fast Company detailed digitally native razor darling Dollar Shave Club's continued relationship with Fox News firebrand--and Michael Cohen client--Sean Hannity, Twitter users were not...
View ArticleFiat Chrysler Sends Its $950 Million U.S. Media Business to Publicis Groupe’s...
Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to...
View Article495 Scripted Shows Aired in 2018 as Streaming’s Output Surpassed Basic Cable...
Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from...
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