Synchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activation

To promote Sony's new animated film, Spider-Man: Into the Spider-Verse, Synchrony Bank and Giant Spoon were inspired by the history of the superhero character. The result? An immersive, augmented reality experience. Guests enter a faux Bridge Street subway station in the Dumbo neighborhood of Brooklyn and, after walking through a subway car, are transported into...