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Fiat Chrysler Sends Its $950 Million U.S. Media Business to Publicis Groupe’s Starcom

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Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to parties familiar with the matter. The assignment encompasses media buying and planning for all of Fiat Chrysler's brands, which include Jeep, Chrysler, Dodge and Ram. The other...

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