Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9821

How WestJet’s Real-Time Giving Set the Bar for Brand Generosity

0
0
When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included) because it ticks off quite a few boxes: It was generous, ambitious, filled with authentic emotion and, from a practical advertising perspective, was a...

Viewing all articles
Browse latest Browse all 9821

Latest Images

Trending Articles





Latest Images