Quantcast
Channel: Adweek Feed
Browsing all 10158 articles
Browse latest View live

How WestJet’s Real-Time Giving Set the Bar for Brand Generosity

When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included)...

View Article



The Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His...

Just in time for the winter solstice--or rather, "the longest night of the year" (Dec. 21)--Trojan is offering up an album to get people and their partners "in the mood." The record from Trojan Man...

View Article

Report Alleges Johnson & Johnson Withheld Information About Trace Amounts of...

A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares...

View Article

Conservative Magazine The Weekly Standard Is Shutting Down

The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and...

View Article

The 15 Best Marketing Stunts, Activations and Odd Creations of 2018

The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these...

View Article


Questions That Can Help Brands Refocus Their Content Strategies

Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates...

View Article

NBCUniversal Taps Verizon’s Visible as Sole Sponsor of Its New Snapchat...

For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service...

View Article

Deutsch Names New Chief Creative Officer for Los Angeles Office

Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los...

View Article


Nearly 500,000 People Are Livestreaming on Twitch Every Day

Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over...

View Article


Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move,...

View Article

Video: Adweek Mashes Up the Best Ads of 2018

We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our...

View Article

Postmates Is Getting Ready to Roll Out Autonomous Delivery Robots

The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes...

View Article

Advertising’s Glory Days Have Not Yet Ceased to Exist, and 2019 Will Continue...

As 2018 draws to a close, those who have been preaching the end of advertising probably have more than a little justification for a victory dance. With the merger of JWT, an industry giant that once...

View Article


New Yorkers Turn to Twitter to Protest Amazon’s Impending Move to Long Island...

New Yorkers are still not happy that Amazon is moving in and, much like observants of Festivus, they are airing their grievances. According to data from social media monitoring firm Brandwatch, this...

View Article

Former ABC President Channing Dungey Follows Shonda Rhimes and Kenya Barris...

Not too long ago, the most coveted TV jobs were in broadcasting. Now they increasingly seem to be at streaming services--specifically, at Netflix. Former ABC president Channing Dungey is the latest to...

View Article


Which Publishers Are Getting Innovation Funding From Google News Initiative?

Google revealed the recipients of innovation funding from its Google News Initiative, saying that the money will go to 87 news projects from 23 countries. Google News Initiative announced the...

View Article

Short and Lovely, These Holiday Tales Promote Lifetime’s Catalog of Christmas...

Scoff if you must, but holiday movies are a comfort food that many enjoy consuming each Christmas season. And we're not just talking about enduring favorites like Home Alone and Die Hard; the full...

View Article


Roseanne Was 2018’s Most-Watched TV Series, Averaging 20 Million Viewers

Roseanne's brief, controversial return to the airwaves this spring ended in disaster, but not before making enough of a splash that the revived sitcom turned out to be 2018's most-watched series in...

View Article

Facebook Pages That Repurpose Videos From Other Sources Cannot Be Monetized

Facebook is taking aim at pages that post repurposed video clips from other sources, without any editorial input of their own. The social network revealed in an update to an April blog post that pages...

View Article

Lil Jon and Kool-Aid Man Dropped a Christmas Track That’s Insane, Amazing and...

Move over, Lil Yachty and Donny Osmond, because the world of branded hip-hop just got a new unexpected duet: Lil Jon and Kool-Aid Man. With their catchphrases being "Yeah!" and "Oh yeah!" respectively,...

View Article
Browsing all 10158 articles
Browse latest View live




Latest Images