Twitter, The Football Association Created a DM Bot to Deliver Emirates FA Cup Video Highlights

Twitter teamed up with The Football Association in the U.K. to create a direct message bot that will deliver video highlights to fans outside of the U.K. during the Emirates FA Cup soccer tournament. Fans in over 10 markets--including the U.S., India, Thailand, Brazil, Egypt and Nigeria--who follow the Twitter accounts of Arsenal, Chelsea, Liverpool,...