The Prague office of Lowe & Partners heads into some dangerous airspace with its ad for the "relaxing drink" Zenonade, which apparently motivates a flight attendant to fantasize about all her passengers dying. Admittedly, I too find myself thinking we're all going to die whenever I get on an airplane, but I doubt this ad was delving into my paranoid subconscious so much as intentionally courting controversy. As a provocative ad for a new product, however, the spot seems to fail on two fronts: It doesn't do much to explain the product, and it hasn't even drummed up the outrage its creators had intended. (Agency CEO Martin Lochmann seemed disappointed when he told the Huffington Post that he “expected it to be worse.”) A related spot for the drink, which you can watch after the jump, avoids threats of imminent death—unless you happen to be a piece of Ikea furniture.