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RadioShack Throws Sexy Ladies, Phallic Objects and Robin Thicke Into...
#UWANTIT? #NOUDONT. Grasping for relevance in the youth market, RadioShack serves up a strange, suggestive spot featuring gals in bikinis and plastic wrap dancing to Robin Thicke's "Blurred Lines" and...
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Ad of the Day: Volkswagen
When done right, wryly positioning a product benefit as a potential liability can be a great formula for comedy. So it is with this new U.K. Volkswagen spot, which promotes the automaker's fuel-saving...
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Huggies App Sends You a Tweet Whenever Your Kid Pees in His Diaper
Today in useless marketing-driven product innovations, we have Huggies TweetPee, a little sensor dreamed up by Ogilvy Brazil that affixes to your baby's diaper, syncs with an app and tweets at you...
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Be a Better Son or Daughter This Mother's Day With a Legally Binding 'Momtract'
Sometimes it takes a little boost to be better to your mother. It takes a legally binding contract. Luckily, that's exactly what Mother New York has come up with to celebrate Mother's Day—the one...
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Traction Puts User Experience at the Core
SpecsWho (l. to r.) Paul Giese, technology director; Adam Kleinberg, CEO; Theo Fanning, executive creative directorWhat Interactive and advertising agencyWhere San Francisco offices When Adobe wanted...
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Wolfenstein Trailer Takes You Into the Gears of a New Nazi War Machine
I'm not sure what I was expecting from a retro gaming remake about Nazi robot armies, but this trailer surely isn’t it. (And that's a good thing.) Agency AKQA and production house Psyop have created a...
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Boyz II Men Will Make Love to Your Sweet Old Navy Jeans
Strap that lap belt tight, because Old Navy’s newest airline-themed ad will rocket you all the way back to 1994. Boyz II Men are the newest retro celebs to star in Crispin Porter + Bogusky’s zany...
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Flight Attendant in Czech Drink Ad Fantasizes, 'You're All Going to Die'
The Prague office of Lowe & Partners heads into some dangerous airspace with its ad for the "relaxing drink" Zenonade, which apparently motivates a flight attendant to fantasize about all her...
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The Story Behind 'This Is Water,' the Inspiring Video People Can't Stop Watching
It’s been viewed a million times since last night alone and has single-handedly resurrected the voice of troubled literary genius David Foster Wallace, bringing his words to a global audience that...
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Coke Dispenses Danish Flags Hidden in Its Logo
When Coca-Cola discovered that part of its classic logo looks like the Danish flag, the brand (or at least agency McCann Copenhagen) decided to make an interactive airport ad that dispenses flags....
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Chalk Billboard, Redrawn Twice Daily, Highlights Freshness at McDonald's
If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk twice daily by...
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Can You Hear the Tone Hidden in This 'Vision Test'?
Don't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive poster campaign for Union Hearing Aid Centre. Known for its tricky advertising, the client's new...
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Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas
As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To...
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Carve Watermelons and Master Butt Ping Pong at Windows Training Camp
Gape in awe at these impressive "Windows 8 Training Camp" videos that dramatize product benefits through the goofiest of competitions. In "Makeup," three women have 10 seconds to apply cosmetics, with...
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Oreos Can Tame Any Bloodthirsty Beast in New 'Wonderfilled' Campaign
Closing the books on a yearlong anniversary celebration double-stuffed with buzzworthy work, Oreo is now launching "Wonderfilled," a colorful new campaign celebrating sharing. The TV spots, Oreo's...
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How BBH Perfected the Twist Ending for the Year's Best Beverage Ad
IDEA: Twist endings aren't always the best idea for commercials. Ads need staying power, and relying too much on a surprise can ruin them after the first viewing. BBH London got around this quite...
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The Ad Smackdown: Facebook Vs. Google
Can Facebook make a commercial for itself without turning people off? While not every response so far has been a thumbs down, the social site’s messaging certainly appears primed to draw a fierce...
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JCPenney Says Thanks for Coming Back, but Isn't It a Little Soon for a...
Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young & Rubicam thanking consumers...
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Bug Spray Traps Thousands of Insects on Gross, Sticky Billboard
This new billboard in Milan for an insect spray also serves as a huge pest strip, thanks to a few layers of aerosol glue. The glue was applied in the shape of an Orphea can's spray arc, which filled...
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Ad of the Day: Old Spice
He's the man your man could shave like. Terry Crews, the most notable Old Spice guy these days—last seen in the amusing Muscle Music interactive campaign last fall—is back in a pair of new Old Spice...
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