Pepsi and William H. Macy Created an Ad Homage to ‘Arrival’ for the Golden Globes

For decades, "Close Encounters of the Third Kind" was advertising's go-to flick for sci-fi parody. But perhaps there's a new contender for the crown? Pepsi's cinematic new ad that just debuted during the Golden Globes is a well-crafted homage to 2016's Arrival (whose star, Amy Adams, was nominated for a Best Actress Golden Globe in...