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Pepsi and William H. Macy Created an Ad Homage to ‘Arrival’ for the Golden Globes

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For decades, "Close Encounters of the Third Kind" was advertising's go-to flick for sci-fi parody. But perhaps there's a new contender for the crown? Pepsi's cinematic new ad that just debuted during the Golden Globes is a well-crafted homage to 2016's Arrival (whose star, Amy Adams, was nominated for a Best Actress Golden Globe in...

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