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The Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...

Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...

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Exploring How Neuroscience Can Affect a Marketing Strategy

Even in an era of infinite digital metrics, publishers and brands are still faced with an age-old problem: It's hard to measure how your content affects people. Mention ROI, and most brand marketers go...

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How Worried Should You Be as Brands, Governments and Law Enforcement Embrace...

In 2017, nearly 17 million Americans had their identities stolen. If they followed the Federal Trade Commission's recommended 40-page recovery process, they had to contact the companies where fraud...

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Adweek Acquires CMO Moves LLC to ‘Build Deeper Relationships’ With Brands

Adweek will announce Monday that it has acquired CMO Moves LLC, otherwise known as Marketer Moves, a company that launched at the beginning of last year to provide industry insights from CMOs....

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Electric Scooters Are Remaking Mass Transit While Driving Profits for Service...

If you've been to a major American city in the past year, you've noticed it: sidewalks strewn with discarded pay-per-use electric scooters. Riders seemingly drop them to the ground as soon as they're...

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Infographic: How Brands Can Make the Most of Their Subscription Services

From beauty boxes to streaming platforms, subscription services are becoming part of the norm. But with more services to choose from, how can brands make their subscription offerings stand out? New...

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Editor’s Letter: Our Past Is Our Present, and Our Future

Welcome to 2019 and our first issue of the year, appropriately focused on the Consumer Electronics Show, which is where many brand marketers, media execs and creatives will start their year, looking...

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Watch the Batmobile Stop to Pick Up Groceries in Walmart’s Latest Spot

If you didn't know where Batman shops, you do now: He and celebrities like Slimer, Scooby-Doo, the Griswolds, Doc Brown and more--or, more specifically, their cars--make cameos in a new spot from...

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Who Is Watching Whom: Are Regulations Keeping Up With Internet-Connected TVs?

Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer king of the media jungle. And the numbers...

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Pepsi and William H. Macy Created an Ad Homage to ‘Arrival’ for the Golden...

For decades, "Close Encounters of the Third Kind" was advertising's go-to flick for sci-fi parody. But perhaps there's a new contender for the crown? Pepsi's cinematic new ad that just debuted during...

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HBO Upstages Golden Globes With Ad Showing New Game of Thrones and Big Little...

HBO didn't win its first Golden Globe award until an hour and 40 minutes into the telecast, but the network managed to upstage the NBC ceremony before that by airing a Globes ad that featured new...

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Thanks to a Camera Savvy Model, Fiji Water Became the Brand Star of the...

A star was born at the Golden Globes--but it wasn't Lady Gaga. Instead, it was Kelleth Cuthbert, a model who spent the Golden Globes red carpet portion of the evening holding a tray of Fiji Water...

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Men’s Health Company Roman Quickly Addressed a Potential Facebook Ads Violation

Social media experts and even the platforms themselves stress the importance of landing pages in campaigns by brands, but this might not be what they had in mind. Matt Karolian, director of new...

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Not Into Sports Bars? You Might Prefer This ‘Reality Bar,’ Xfinity’s Spot for...

If the phrase "cabs are here" reminds you of the gym, tanning, laundry, Jersey stereotypes, or all of the above, then Comcast's Xfinity might have a marketing ploy that will pique your interest faster...

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Jayanta Jenkins Joins HP as Global Executive Creative Director

Long-tenured agency and brand creative leader Jayanta Jenkins has joined HP as its global executive creative director. The role will see him work across all of HP's business units to develop continued...

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Microsoft Reboots Its Look to Better Connect With Consumers

In November, Microsoft began unveiling the first phases of a major rebrand, starting with an overhaul of its entire suite of Office icons, followed soon after by a redesign of its Outlook email app....

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Long Seen as Tech’s Sleeping Giant, Microsoft’s Stealth Approach Is Starting...

As children, we're told patience is a virtue, that slow and steady wins the race. But in Silicon Valley, where the "build fast, break fast" ethos guides companies, being a turtle is a sin. With this...

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What Ever Happened to Netscape?

Silicon Valley has always had sky-high ambitions--and the flameouts to match. Below, we examine the fiery fate of three of the original dot-com boom's most prominent companies: Netscape, Pixelon and...

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National Geographic Dares to Think Outside the (Yellow) Box With Valley of...

Matthew Carnahan cannot be accused of false advertising. The creator of Valley of the Boom, premiering Jan. 13 on Nat Geo, pitched the genre-bending scripted-and-documentary hybrid as a project that...

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Editor’s Letter: It’s Viva Las Vegas for Brands

For the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and...

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