What Makes British Drama Characters Compelling? In These Ads, They Tell You Themselves

Hard-bitten detective Vera Stanhope doesn't give a damn if people like her. She's a crusty crime fighter who outsmarts bad guys and suffers no fools. Disheveled and dowdy, she will not be wearing lipstick or stilettos to solve her latest case. How do we know all this? She tells us in a magically meta commercial...