Quantcast
Channel: Adweek Feed
Browsing all 8028 articles
Browse latest View live

Media Buyers Fear a Picked-Over Gannett if Digital First Media’s Hostile Bid...

The future of local journalism, and the fate of the reporters telling those stories, is so worrisome if Digital First Media's hostile bid for Gannett goes through, media buyers are concerned about what...

View Article



The Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platform

Acura just drove its 2019 ILX performance sedan onto the Facebook Instant Games track. The automaker's social promotion of its vehicle is in full throttle following last month's introduction of a...

View Article

CES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its...

Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative...

View Article

Hulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant...

As the vp of brand marketing and culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous stints with...

View Article

Consumer Tech and Advertiser Needs Could Be More Complementary in 2019

At last week's Consumer Electronics Show in Las Vegas, the 200,000 attendees--not to mention everyone else following from afar--were, like most years, promised the future. There were, like most years,...

View Article


BOPIS, Retail’s Latest Acronym, Makes the Case for Delayed Gratification

One of the biggest themes at this year's National Retail Federation show (NRF) didn't involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it's...

View Article

NBA Referees Will Interact With Fans on Twitter in Real-Time During Select Games

National Basketball Association referees will take to Twitter to answer fans' questions about calls in real-time as part of an initiative between the league and the National Basketball Referees...

View Article

Sen. Marco Rubio Introduces Federal Privacy Legislation to Supersede State Laws

On Wednesday, U.S. Sen. Marco Rubio (R-Fla.) introduced legislation that could give the Federal Trade Commission authority to update the nation's privacy laws for the internet era. The American Data...

View Article


Nuns Among Shareholders Asking Amazon Not to Trade Privacy for Profit

A group of nuns joining forces to take on an all-powerful tech company sounds like the plot of Sister Act 3, but it actually happened in Brooklyn--sort of. Amazon shareholders representing more than...

View Article


What Makes British Drama Characters Compelling? In These Ads, They Tell You...

Hard-bitten detective Vera Stanhope doesn't give a damn if people like her. She's a crusty crime fighter who outsmarts bad guys and suffers no fools. Disheveled and dowdy, she will not be wearing...

View Article

Netflix Now Has 139 Million Subscribers and Says It Competes With ‘Fortnite...

It will now be even tougher for the four big streaming services scheduled to debut in the next year--from Disney, AT&T, Apple and NBCUniversal--to catch up with Netflix. The streaming giant now has...

View Article

New York Post Is Getting a New Publisher and CEO

After 20 years at the company, Jesse Angelo is leaving as the publisher and CEO of the New York Post to "let someone else write the next chapter," he said in a statement. Sean Giancola will replace...

View Article

Streetwear Designer Benny Gold Closes His Store and Heads to Goodby,...

Over the past 15 years, Benny Gold became one of the premier streetwear designers in San Francisco by parlaying his fame as a skateboarder into his own eponymous brand of shirts, hats and outerwear....

View Article


Verizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl...

After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories...

View Article

This London Agency Gave People a Lift by Redesigning Their Elevators

An elevator isn't the first place one thinks of for a chance to have some interesting interaction. Most of the time, the ride up and down is an exercise in people gazing forward quietly, or sneaking...

View Article


5G Isn’t a Reality Yet, but It’s Looking Promising

Just because everyone's thinking about 5G doesn't mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you'd attended CES where...

View Article

Chevron to Review Its Global Media Business After 16 Years With WPP

Energy giant Chevron, a longtime staple of WPP's client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week. "Chevron's global media...

View Article


There Was No War on Christmas on Facebook and Instagram in December

People on Facebook and Instagram were caught up in the holiday spirit in December, as Christmas and New Year's Eve absolutely dominated conversation on both networks for the month, according to the...

View Article

How 3 Legacy Brands Are Using Tech to Personalize Beauty

While products you'll soon see in retailers like Best Buy made up the bulk of this year's CES activations, brands that you more often find in the aisles of CVS and Walgreens also took part. Neutrogena,...

View Article

Luke Wilson Gets Uncomfortably Close in Colgate’s Super Bowl Ad

Get ready to up close and personal with Luke Wilson's smile--and his mouth--in Colgate's ad for the Super Bowl LIII. The 30-second spot which will air during the second commercial break of the third...

View Article
Browsing all 8028 articles
Browse latest View live




Latest Images