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Brands Need to Bite the Bullet and Address Screwups Rather Than ‘Catfishing’ Consumers

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Did you know that August was Catfish Month? The designation was originally conceived to honor the hardworking catfish farmers of America, but "catfish" has taken on a whole meaning in the age of social media. Nowadays, a catfish more commonly refers to an individual who assumes another identity online and uses it to lure an...

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