3 Retro Design Themes That Are Suddenly Resurgent in Modern Culture
Whether it's from a desire to escape the anxieties of modern life or simply an artistic form of nostalgia, the visual techniques of the recent past are now helping define the look of the present. In...
View ArticleGoogle Is Expected to Get Hit With a Third Antitrust Penalty
The European Union is expected to soon announce another antitrust fine against Google--this time related to its AdSense advertising platform, according to a report from Bloomberg. Commissioner...
View ArticleMcCann Ends 4-Year Battle Over U.S. Army Contract
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government,...
View ArticleFacebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens
Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, "We are...
View ArticleOK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of...
View ArticleMichael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue
Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater--notably, in...
View Article4 Ways to Keep Customer Data Secure on Social Media
Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand...
View ArticleHow Brands Can Navigate Successfully Through a Rebrand
What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away....
View ArticleKristin Chenoweth Teaches Dogs to Bark the Avocados From Mexico Jingle in...
Avocados From Mexico's Super Bowl teaser has gone to the dogs. Actress Kristin Chenoweth stars in the 15-second teaser, alongside three pups, who she tries to teach to bark the trade group's signature...
View ArticleBrands Need to Bite the Bullet and Address Screwups Rather Than ‘Catfishing’...
Did you know that August was Catfish Month? The designation was originally conceived to honor the hardworking catfish farmers of America, but "catfish" has taken on a whole meaning in the age of social...
View ArticleThe YouTube Works Awards Program Will Highlight Effective Ad Campaigns
YouTube teamed up with data and insight consultancy Kantar on YouTube Works, an awards program to highlight effective advertising content and campaigns on the Google-owned video site. Submissions will...
View ArticleHow to Turn a Cacophony of Content Into a Symphony of Sales
Imagine that a consumer is thinking of buying a new car. After Googling, YouTubing and checking social media, she keeps coming across the same model. There's an answer to every question she asks online...
View ArticleFacebook: Here’s How to Share a Boomerang in Stories
Did you know that you can share Boomerang posts on Facebook Stories? Boomerangs are like animated GIFs, but instead of playing an animation in a loop, they repeatedly play an animation forward and...
View ArticleLovable NBA Legend Dikembe Mutombo Is Now a Brand Safety Firm’s ‘Chief...
If you ran CHEQ, a cybersecurity outfit that blocks all manner of potential pitfalls for online advertisers, who immediately comes to mind as the perfect pitchman for your commercials? Why, Dikembe...
View ArticlePepsi Is Blanketing Coke’s Hometown With Ads as Atlanta Prepares to Host the...
If there's one question that arouses more intense emotions than any other in Atlanta, it's likely this: "Is Pepsi OK?" In Coca-Cola's home turf, "Coke" and "soda" are synonymous, which isn't too...
View ArticleFate/Grand Order Was the Most-Tweeted-About Game in 2018
There were some 1 billion tweets about gaming worldwide in 2018, and Twitter shared a look at some of the topics that generated the most buzz on its platform last year. The countries and regions that...
View ArticleLittle-Known Watch Brand Offers Conservative Rebuttal to Gillette’s ‘Best in...
In a way unseen since Nike's controversial Colin Kaepernick campaign last year, P&G shaving brand Gillette all but dominated the cultural conversation last week with "We Believe," a digital...
View ArticleWhatsApp Users Globally Can Only Forward Messages to 5 Conversations...
WhatsApp began a test in July of limiting the number of people users could forward messages to, eventually capping that number at 20 globally and five in India due to both the climate in that country...
View ArticleFacebook Is Extending Its Test of a Petition Feature for Local Issues in News...
Facebook has been testing Community Action, a feature that enables people to share petitions about local issues on News Feed, in select U.S. markets over the past several weeks, and that test group is...
View ArticleQ&A: The Founder of Bombas on Why Brands Shouldn’t Think Too Hard About...
Does the world need a company that peddles $12 socks? That wasn't the question that Bombas founder Randy Goldberg initially asked himself. It was, rather: "How can we solve a societal problem?" Socks...
View Article