R3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue Among Agencies in 2018

Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for agencies, according to independent consulting firm R3's latest report that analyzed 7,000 agency new business wins last year. According to...