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The Data Behind Gillette’s Ad Shows It Had the Biggest Impact With Women

Gillette recently launched an advertisement "The Best Men Can Be" on Twitter that plays on their tagline and offers a perspective on modern day masculinity. The ad has generated strong reactions on...

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Pinterest Is Helping Brands Set Their Playbooks for Super Bowl LIII

The matchup has been set for Super Bowl LIII, and Pinterest shared some tips for brands on its platform looking to get in on the action when the Los Angeles Rams clash with the New England Patriots at...

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This KFC Gravy Candle Will Give Your Home the Rich, Meaty Aromatherapy It...

For just a moment, imagine yourself finally crossing the threshold of your home after a particularly trying day. You settle into your softest pajamas, turn on some soothing music, and light your...

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Jim Beam Goes Back to Its Roots in Regional Super Bowl Campaign

For years, AB InBev has used exclusivity to maximize the value of its Super Bowl spend by preventing other brands from placing spots in the Big Game--and this year will mark its biggest buy yet....

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Christina Applegate Gets Real Mad About Being Locked Out of Her Car in M&M’s...

M&M's has big plans for its Super Bowl ad this year. The brand released a 15-second teaser, titled "Lock Game," today and shared that actress Christina Applegate will star in the 30-second spot. In...

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Mobile Measurement Company Adjust Is Buying a Bot-Finding Startup to Combat...

Adjust, a mobile measurement and fraud prevention company, has acquired a startup to improve its fight against digital ad fraud. The Tel Aviv-based company today said it will acquire Unbotify, a...

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Home Security Provider SimpliSafe Will Make Its First Super Bowl Appearance

Home security provider SimpliSafe will be making its first Super Bowl appearance. The 30-second spot, which is set to air sometime during the end of the first quarter, marks the first appearance for a...

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3 Surprising Retail Trends That Emerged From NRF’s Big Show

The National Retail Federation (NRF)'s conference last week featured the usual gadgets and gizmos to show attendees the future of retail. Buzzwords like AI and blockchain abounded at panels and in...

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Viacom Acquires Pluto TV in $340 Million Deal

Viacom intends to acquire Pluto TV, an ad-supported streaming service that is free to consumers, for $340 million in cash. Once the transaction closes, Pluto TV will operate as an independent...

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Twitter.com Is Getting a Facelift

Tweaks are coming to Twitter.com, and users who receive opt-in messages can be part of the first group to preview them. Twitter said (via tweet, naturally) that features being added to its web...

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Netflix iPhone App Users Can Share What They’re Watching Directly to...

Netflix and chill ... and add it to Instagram Stories while you chill. People using Netflix's iPhone application now have the option of sharing what they're watching directly to Instagram Stories...

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Facebook Is Giving Developers More Clarity on Rate Limits

Facebook is giving application developers new tools to help protect them against reaching their rate limits. Rate limits are defined as the maximum number of calls an app can make to the social...

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Facebook Is Hoping to Advance Ethics Research Regarding Artificial Intelligence

Facebook and the Technical University of Munich are joining forces on the creation of an independent ethics research center for artificial intelligence. The social network will provide $7.5 million in...

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Cardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super...

When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad....

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UPS Ships a Majority of Its Global Ad Business to IPG Without a Review

UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's...

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Brands Dedicated to Specific Values Stand Out Amidst the Government Shutdown

The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI,...

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R3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue...

Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for...

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No, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette

Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G...

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Gamers Get Dropped Offline at the Worst Possible Moments in This Brutal...

To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these...

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Facebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was...

Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was...

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