Q&A: Dirty Lemon’s Founder and CEO on the Future of The Drug Store

With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and snagged upwards of 100,000 customers, with 90 percent of its orders processed via text message. It's little wonder that the startup refers to itself as...