Lucky Generals Hires Former Y&R London Managing Director Katie Lee as Its...
London's Lucky Generals, a division of TBWA, has appointed its first CEO: Katie Lee, who most recently served as managing director of Y&R London before the WPP agency merged with VML to become...
View ArticleHere’s What Happens When Gen Z Founders Meet Big Brand CMOs
This week Adweek brought together some of the biggest brand CMOs--from the leaders of Target and Hilton to GE and The New York Times--to talk about the challenges and solutions facing brand marketers...
View ArticleFacebook Expanded the Targeting Options for Auto Dealers on Its Platform
Car dealerships already had the ability to retarget visitors to their websites or applications via automotive inventory ads on Facebook and, starting Friday, those ads can do a lot more. Automotive...
View ArticleFacebook Confirms Plans to Integrate Messaging Services on Facebook,...
Facebook chief executive Mark Zuckerberg has plans to connect the messaging services of Facebook, Instagram and WhatsApp, a massive technical undertaking that could also have security implications for...
View ArticleQ&A: Dirty Lemon’s Founder and CEO on the Future of The Drug Store
With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and...
View ArticleYouTube Is Taking Another Step to Clean Up Its Recommendations
YouTube is tweaking its recommendations to reduce exposure to videos on what it called "borderline content and content that could misinform users in harmful ways." Over 200 million videos are...
View ArticleCourt Overturns Decision in Illinois’ Landmark Biometric Privacy Case
The Illinois State Supreme Court has reversed a decision in the case brought by a mother against Six Flags after the amusement park captured her son's thumbprint without written permission, as required...
View ArticleAmazon Returns to the Super Bowl With Teasers Starring Harrison Ford, Forest...
Despite what the National Enquirer said Hamilton creator Lin-Manuel Miranda did not direct Amazon's 2019 Super Bowl commercial--and, it appears, the ad may not focus on founder Jeff Bezos' spaceflight...
View ArticleHow Twitter Is Cleaning Up Twitter—for Publishers
In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire...
View ArticleMeet the MullenLowe Creative Director Who ‘Appreciates the Absurd’
Be smart about how you want to be dumb. That's the mantra Adam Calvert kept in mind while pitching last year's E*Trade Super Bowl commercial, "This Is Getting Old," which features a gang of...
View ArticleHow Football Stadiums Are Implementing Tech to Lure Fans off Their Couches
There was a time when bone-crushing hits, acrobatic touchdowns and being the 12th man for the home team were enough to spur ticket sales, but the bar is much higher for sports fans today. That's in...
View ArticleWhy Brands Spend $5 Million (or More) on a Super Bowl Ad to Support a Cause
A beer brand touting its disaster relief efforts. A car brand supporting gender equality. A vacation rental company pushing for diversity. Recent years have seen a rise in the number of brands aligning...
View ArticleBrunner’s 2017 Super Bowl Ad for 84 Lumber About Immigration Is Just as...
Launched in 1989 as a small design firm, Brunner credits a willingness to embrace technology for its rise from relatively unknown to national prominence. But a provocative ad for 84 Lumber during Super...
View ArticleInfographic: 43% of Americans Surveyed Don’t Plan on Watching the Super Bowl...
Advertiser spend for NFL games has been strong this season, though last year's Super Bowl was the lowest-rated Big Game telecast since 2009. And according to a new survey from consumer intelligence...
View ArticleHow the Mother of All Football Games Became the Most Vigilantly Guarded Brand...
One of the most important plays in football history was made on March 7, 1969, though it didn't take place on a field anywhere. It happened at the U.S. Patent and Trademark Office, where the claims...
View ArticleA Nonprofit’s Powerful Video Tackles the Stigma Around Menstruation in...
In this short film created by French agency CLM BBDO for humanitarian group Care France, an African woman and teen girl take an early morning walk through their remote village to the local schoolhouse....
View ArticleFacebook Is Creating an External Independent Board to Review Its Decisions on...
Facebook is forming an external oversight board of independent experts to review the social network's decisions on whether content should be removed. Vice president of global affairs and communications...
View ArticleFacebook Is Opening Up CrowdTangle to the Academic and Research Communities
Members of the academic and research communities may soon gain access to Facebook's CrowdTangle content discovery and social analytics tool. Facebook acquired CrowdTangle in November 2016. Content from...
View ArticlePinterest: Here’s How to Store Your Contacts in the App
Did you know that you can sync the contacts on your device with the Pinterest application to more easily find and message your friends on the social network? Our guide will show you how this works....
View ArticleExpensify Drops Its Music Video-Themed Super Bowl Spot Starring 2 Chainz and...
Last week, Expensify revealed that rapper 2 Chainz and actor Adam Scott would star in its first-ever Super Bowl spot. Today, the expense management platform is dropping two versions of the ad--the...
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