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Lessons Learned From Fyre Festival’s Mishandling of Influencer Marketing

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A hot topic lately is the dueling Fyre Festival documentaries. Regardless of whether you prefer Netflix's portrayal or Hulu's sinister narrative, one thing both cover is the role that influencers played in unknowingly perpetuating the lie. This fact is intrinsically linked to a bigger trend today. Although consumers still love following macro-influencers on social, they...

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