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Super Bowl LIII’s Linear Audience Falls Below 100 Million for First Time...

This season's NFL ratings rebound had seemed to indicate that the Super Bowl audience would also bounceback this year. But Super Bowl LIII's subdued defensive battle, in which the New England Patriots...

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Warby Parker Is Using Augmented Reality to Help People Find Frames That Fit

Before Warby Parker built an empire of hip, sleek, eyeglass shops around the U.S., it managed to convince people to do the once unthinkable: buy glasses online. Now, the company hopes to get people to...

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The Super Bowl LIII Champion Patriots Were Super on Facebook, Twitter,...

No upset here: The Super Bowl LIII champion New England Patriots and runner-up Los Angeles Rams dominated Facebook, Twitter and Instagram during the weekend of the Big Game. The Patriots swept likes...

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Meet the Agency That’s Hiding Cadbury Eggs in Other Brands’ Ads

With just 60 on staff, Elvis certainly isn't the largest operation in the industry in terms of size, but the shop maintains that what it lacks in headcount, it makes up for in agility--and the ability...

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The Best Shots of Leaders and Innovators at the First Adweek Symposium

On Jan. 23 at Neuhouse in New York, the first Adweek Symposium (presented by Rakuten) brought together big brand CEOs and next-gen leaders. Check out the best shots from the day, as well as Adweek's...

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After 130 Years, the Flexible Flyer Is Still the Cadillac of Sleds

According to the National Oceanic and Atmospheric Administration, the country is just now shaking itself off from the snowiest period of the year. That makes it peak season for sledding--an activity...

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As Businesses Prep for California’s Data Privacy Law, They’re Also Fighting...

The California Consumer Protection Act doesn't go into effect until 2020, but that doesn't mean the 10,000-word law--passed in just five days last summer--won't be a big issue this year. Last month,...

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How 5G Could Change the Sports Broadcasting and Viewing Experience

Every year, Fox Sports temporarily installs 39 miles of fiber optic cable throughout the golf course hosting the U.S. Open Championship. The expensive rigging is the only way for the network to...

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How Teaching Dog Agility Helps This Creative Director Excel

Before she became a creative force in the advertising industry, Lisa Topol--now co-chief creative officer at DDB New York--was dead set on becoming a professor of religion and 19th century Victorian...

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Be Our Guest: Twitter’s Periscope Livestream App Now Welcomes Company

People using Twitter's Periscope livestreaming application can now add guests to their broadcasts. Livestreamers can invite anyone in their audiences to join their broadcasts, and those guests will be...

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Q&A: Tyra Banks Is Opening Modelland With the Goal of ‘Bringing Modeling to...

Tyra Banks, the super model, actor, entrepreneur and creator of America's Next Top Model, is starting yet another venture: an experiential attraction called Modelland in California's Santa Monica...

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Here’s What You Thought of This Year’s Super Bowl Ads

We told you what we thought of the ads during this year's Super Bowl. But don't leave it us to be the only folks weighing in. We put the ads on Instagram and asked: Did you like these? Red means...

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The New York Times Is Making a New FX Docuseries to Prove It’s Not ‘Fake News’

The New York Times has been branching out into other platforms over the past few years, including digital and podcasts. Now the media company is preparing to take one of its biggest swings yet, with...

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Facebook Cut Off 4 More Armed Groups in Myanmar

Facebook banned four more armed groups in Myanmar from its platform. The Arakan Army, the Myanmar National Democratic Alliance Army, the Kachin Independence Army and the Ta'ang National Liberation Army...

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WhatsApp: Here’s How to Turn On Screen Lock on iOS

WhatsApp added a feature called Screen Lock to its iOS application, which users can turn on to add an extra layer of security to their app experience. With Screen Lock turned on, WhatsApp will require...

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These Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising

These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's debut for the electricity and gas provider, as...

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Lessons Learned From Fyre Festival’s Mishandling of Influencer Marketing

A hot topic lately is the dueling Fyre Festival documentaries. Regardless of whether you prefer Netflix's portrayal or Hulu's sinister narrative, one thing both cover is the role that influencers...

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Athletes Are Often Lagging Compared to Celebs in Creating a Stand-Out Brand...

Pro athletes. Musicians. Hollywood stars. In our culture, famous personalities are the center of a nonstop cycle of action and engagement. Hobbies, friendships, family life, social causes and business...

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McDonald’s France Created Lovely, Impressionistic Ads About Days That Call...

Most days, ordering McDonald's by delivery sounds a bit lazy, given that it's only going to take you a few minutes to find your nearest one and load up on burgers and fries. But some days, even leaving...

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Harley-Davidson Hires Droga5 to Help Redefine Its Iconic Brand

America's most historic motorcycle manufacturer has named a new agency to help expand its appeal to more riders around the world. Milwaukee, Wisc.-based Harley-Davidson, which celebrated its 115th...

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