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3 Reasons Marketers Shouldn’t Mourn the Death of the Keyword

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Admittedly, the declaration that keywords are "dead" is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead--no longer important for search marketing--isn't the whole truth. Nevertheless, sweeping statements like "the death of the keyword is imminent" are important to consider as search...

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