Quantcast
Channel: Adweek Feed
Browsing all 8028 articles
Browse latest View live

AT&T Bolster’s Xandr Media With Appointment of Ad Vet Jay Askinasi

Xandr Media, formerly known as AT&T AdWorks, has appointed ad-land veteran Jay Askinasi as its vp, head of agency and digital partnerships, as the telco seeks to further evangelize its offering to...

View Article



Burger King, Bud Light and Chipotle Brought Their D-TO-C Strategies to Super...

The Super Bowl has historically been an occasion for introducing new ideas to the masses. Apple's "1984" spot, which debuted the Macintosh home computer 35 years ago, is a classic example. During Super...

View Article

4 Ways Companies Can Bring Humanity Back to Business

Humans naturally crave connection with other humans. But machines are increasingly becoming the middle man between us and the real people we want to connect with. Our direct interactions with one...

View Article

Second Thoughts? Facebook Messenger Users Now Have 10 Minutes to Delete Messages

Many people grew up with the five-second rule pertaining to food that drops on the floor. Facebook Messenger introduced the 10-minute rule Tuesday. The Remove for Everyone feature Messenger debuted for...

View Article

Campbell’s Soup Officially Trademarks the Word ‘Chunky’

Campbell's Soup has received official trademark rights to the word "chunky" for its Chunky soup brand from the U.S. Patent and Trademark Office. The brand used examples from its 20-year partnership as...

View Article


A Chinese Washing Machine Brand Blatantly Lifted Design Army’s Stunning...

Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: "Have you seen this?" Co-founder and chief creative officer of the celebrated...

View Article

Jack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up

Growing up in Hawaii, Lydia Park Luis saw many a brand of sandals and open-toed shoes. But she's still surprised over the one she didn't see: Jack Rogers, the tony sandals with the signature whip...

View Article

Modern Family Will End Its Run in 2020 After 11 Seasons on ABC

Karey Burke, who has only been ABC Entertainment president since November, found a way to make some noise during her first executive session at the Television Critics Association's winter press tour in...

View Article


Programmatic Audio Exchange DAX Inks Deal to Offer Voice-Activated Ads

European radio giant Global's digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States. The...

View Article


15 Fun Real-Time Super Bowl LIII Tweets by Brands That Ran TV Spots

Super Bowl LIII is in the books, but the Twitter account for Pringles remained in character through Tuesday, continuing the theme of its Big Game spot by changing the account's handle to Sad Device...

View Article

Bed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping

In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his...

View Article

YouTube Saw Channels With 1 Million-Plus Subscribers Double in 2018

YouTube CEO Susan Wojcicki shared some of the Google-owned video site's 2018 milestones and her goals for 2019. The number of channels with more than 1 million subscribers doubled in 2018, and the...

View Article

Paralympic Fencer Beatrice Vio Says Even Crazy Dreams Are Possible in...

Nike Italy's new ad from W+K London encourages viewers to "Stop at Nothing." Directed by Georgia Hudson, the spot features Italian Paralympic fencer Beatrice Vio, who also provides the voiceover. "They...

View Article


Editor’s Letter: The Customer Experience Has Changed Drastically in the Past...

Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it's stayed with me for 16...

View Article

Orangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest...

Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New...

View Article


How Geico Became the One Advertiser It’s OK to Love

What makes a Geico ad a Geico ad? The insurance brand has run an endless parade of humorous advertising over its 25-year relationship with The Martin Agency, and, creatively, the campaigns have been...

View Article

‘The World’s Best’ Judge Alberto Belli Is Responsible for Several Viral...

Alberto Belli's path has been an unconventional one. Even though he started his career as a computer science engineer, he's always loved ads and marketing, and after feeling "miserable" in engineering,...

View Article


Agencies of the Future Will Shift to Refocus on Culture and Talent Instead of...

Once upon a time, there were only two levers that agency leaders could pull to build a successful business. These were culture and people. A belief system designed to drive a certain set of behaviors,...

View Article

Pinterest: Here’s How to Stop Notifications About the Activities of Other People

Did you know that Pinterest allows you to manage which kinds of notifications you receive in its mobile application and on its website? Specifically, by default, Pinterest will send you notifications...

View Article

3 Reasons Marketers Shouldn’t Mourn the Death of the Keyword

Admittedly, the declaration that keywords are "dead" is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead--no longer...

View Article
Browsing all 8028 articles
Browse latest View live


click here for Latest and Popular articles on Electronic Design Automation (EDA)


Latest Images