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In Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh

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What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a Super Bowl commercial by Deutsch two years ago. The latest spots from the agency use the same gag to good effect. And of course, woodland wackiness...

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