‘B’ Is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger
The numbers for IHOP's wildly successful IHOb campaign--touting its burgers by temporarily changing its brand name--are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of...
View ArticleGermany Clamps Down on Facebook’s Practice of Combining User Data From...
The Bundeskartellamt, Germany's federal cartel office, issued a ruling today aimed at severely curtailing Facebook's practice of combining user data from multiple sources, both inside and outside of...
View ArticleWhy Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud
Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing...
View ArticleFacebook and Instagram Made Changes to Their Policies on Self-Harm, Suicide
Facebook and Instagram separately detailed changes they are implementing to their policies on content related to self-harm and suicide. The changes were in part a reaction to Molly Russell, the British...
View ArticleSonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound
Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new...
View ArticleSprint Sues AT&T Over ‘Deception’ of 5G Claims
Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next...
View ArticleIntel’s Global Creative Director Exits After Company Dismantles In-House Agency
Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley's in-house hub Agency Inside. The departure follows Intel's decision to...
View ArticleIn Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh
What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a...
View ArticleMarketing Leaders Share Their Takeaways From Brandweek: Challenger Brands
Here at Adweek, we're reviewing hours of video footage gathered at the inaugural Brandweek: Challenger Brands. In the coming days and weeks, we'll be sharing full sessions to learn from leading CMOs at...
View ArticleVeep’s Showrunner Often Feels Like the Trump Administration Is ‘Stealing From...
It's been more than a year and a half since Veep has been off the air, but the critically acclaimed HBO comedy will be returning with a bang for its seventh and final season, which premieres on March...
View ArticleWhat Tim Armstrong’s Past in Media Is Teaching Him About a Future in Commerce
Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote,...
View ArticleNational Enquirer Unlikely to Lose Advertisers Following Alleged Blackmail...
It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal...
View ArticleGap Appoints New CMO Alegra O’Hare
Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from...
View ArticleWhy Big Little Lies, Originally a Miniseries, Is Coming Back to HBO for...
Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story...
View ArticleKilling Eve, Last Year’s Best New Show, Has Become Too Big For Just One Network
Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network...
View ArticleViewers No Longer Need a Cable Subscription to Stream Epix
Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription--until today. The MGM-owned network has rolled out a direct-to-consumer...
View ArticleThe Family Coppola Brand Hosted an Interactive Activation at Sundance in...
Ahead of Francis Ford Coppola's 80th birthday this coming April, The Family Coppola wine brand used the 2019 Sundance Film Festival to give fans the opportunity to send well wishes to the filmmaking...
View ArticleA Mozilla-Led Coalition Is Pushing Facebook for Greater Political Ads...
A Mozilla-led coalition of groups in Europe in fields including technology, human rights, academics and journalism sent a letter to Facebook urging the social network to release an...
View ArticleEdelman Hires Creative Veteran Behind Leo Burnett’s ‘Like a Girl’ as Its...
Edelman had a message for last summer's Cannes Lions festival: we do creative now, too. Since giving up its fight against paid media back in 2013, the world's largest independent communications firm...
View ArticleHow Infomercials Almost Ruined Cher’s Career
The early 1990s were tough years for Cher. Battling chronic fatigue syndrome and unsure of her next career move, she signed up for some easy dough by appearing in that most maligned of TV contrivances,...
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