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‘B’ Is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger

The numbers for IHOP's wildly successful IHOb campaign--touting its burgers by temporarily changing its brand name--are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of...

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Germany Clamps Down on Facebook’s Practice of Combining User Data From...

The Bundeskartellamt, Germany's federal cartel office, issued a ruling today aimed at severely curtailing Facebook's practice of combining user data from multiple sources, both inside and outside of...

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Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing...

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Facebook and Instagram Made Changes to Their Policies on Self-Harm, Suicide

Facebook and Instagram separately detailed changes they are implementing to their policies on content related to self-harm and suicide. The changes were in part a reaction to Molly Russell, the British...

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Sonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound

Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new...

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Sprint Sues AT&T Over ‘Deception’ of 5G Claims

Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next...

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Intel’s Global Creative Director Exits After Company Dismantles In-House Agency

Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley's in-house hub Agency Inside. The departure follows Intel's decision to...

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In Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh

What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a...

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Marketing Leaders Share Their Takeaways From Brandweek: Challenger Brands

Here at Adweek, we're reviewing hours of video footage gathered at the inaugural Brandweek: Challenger Brands. In the coming days and weeks, we'll be sharing full sessions to learn from leading CMOs at...

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Veep’s Showrunner Often Feels Like the Trump Administration Is ‘Stealing From...

It's been more than a year and a half since Veep has been off the air, but the critically acclaimed HBO comedy will be returning with a bang for its seventh and final season, which premieres on March...

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What Tim Armstrong’s Past in Media Is Teaching Him About a Future in Commerce

Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote,...

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National Enquirer Unlikely to Lose Advertisers Following Alleged Blackmail...

It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal...

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Gap Appoints New CMO Alegra O’Hare

Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from...

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Why Big Little Lies, Originally a Miniseries, Is Coming Back to HBO for...

Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story...

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Killing Eve, Last Year’s Best New Show, Has Become Too Big For Just One Network

Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network...

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Viewers No Longer Need a Cable Subscription to Stream Epix

Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription--until today. The MGM-owned network has rolled out a direct-to-consumer...

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The Family Coppola Brand Hosted an Interactive Activation at Sundance in...

Ahead of Francis Ford Coppola's 80th birthday this coming April, The Family Coppola wine brand used the 2019 Sundance Film Festival to give fans the opportunity to send well wishes to the filmmaking...

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A Mozilla-Led Coalition Is Pushing Facebook for Greater Political Ads...

A Mozilla-led coalition of groups in Europe in fields including technology, human rights, academics and journalism sent a letter to Facebook urging the social network to release an...

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Edelman Hires Creative Veteran Behind Leo Burnett’s ‘Like a Girl’ as Its...

Edelman had a message for last summer's Cannes Lions festival: we do creative now, too. Since giving up its fight against paid media back in 2013, the world's largest independent communications firm...

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How Infomercials Almost Ruined Cher’s Career

The early 1990s were tough years for Cher. Battling chronic fatigue syndrome and unsure of her next career move, she signed up for some easy dough by appearing in that most maligned of TV contrivances,...

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