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Love USA Today or Hate it, the ‘McPaper’ Prefigured Internet Content

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It was only a tiny story in Adweek's June 29, 1981 issue--"Gannett Releases Prototypes of National Daily"--but it flagged what would become one of the decade's biggest media stories. Al Neuharth, the gadfly Gannett mogul known for banging out copy on a manual typewriter while sitting in his treehouse--would be launching a newspaper called USA...

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