Can an Ad Save a Doomed Plane?
Thirty-eight years ago, a major airline manufacturer was in serious trouble and hoped a bit of advertising would bail it out. Adweek's July 14, 1980, issue carried the news of a new campaign aimed at...
View ArticleLove USA Today or Hate it, the ‘McPaper’ Prefigured Internet Content
It was only a tiny story in Adweek's June 29, 1981 issue--"Gannett Releases Prototypes of National Daily"--but it flagged what would become one of the decade's biggest media stories. Al Neuharth, the...
View ArticleLinkedIn Live: The Professional Network Is Conducting a Pilot Test of Live...
Live video is finally coming to LinkedIn, at least for a few select broadcasters in the U.S. that are part of its pilot program. The professional network introduced native video for users in August...
View ArticleAmazon Is Bringing Wi-Fi Routers In-House by Acquiring Eero
Amazon is acquiring mesh Wi-Fi start-up Eero in a move that will let the Seattle-based giant expand its ever expanding assortment of smart-home capabilities. The acquisition, announced today, gives...
View ArticleAT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney
One of the biggest TV industry face-offs will occur at the end of the year, when both Disney and AT&T roll out their new streaming services shaking up the OTT industry. But AT&T doesn't see the...
View ArticleComedy Central Takes Another 11:30 P.M. Swing With a New David Spade...
Ever since Stephen Colbert left for CBS in 2014, Comedy Central has struggled to find a suitable lead-out program to The Daily Show. After two short-lived efforts, the network is hoping the third time...
View ArticleMcCann Goes Through a Round of Layoffs in Detroit Following News of General...
IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year,...
View ArticleNintendo Sends U.S. Media Account to Initiative Following Review
Nintendo has selected Interpublic's Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment...
View ArticleA Facebook Bug Is Affecting the Reach of Video Posts From Pages
Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach. Several page admins alerted...
View ArticleInstagram Is Encouraging People to #ShareBlackStories for Black History Month
Instagram is celebrating Black History Month with its #ShareBlackStories initiative. The official @instagram account will share Stories from creators including Tawny Chatmon, Paola "Pao Pao" Math? and...
View ArticleGiphy Wants Brands to Advertise in Private Messages
Alex Chung thinks online advertising "totally sucks." The CEO of Giphy didn't mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the...
View ArticleWhat Trump’s AI Executive Order Means for Businesses
President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in...
View ArticleHow Boxed.com Plans to Compete With Both Online and Traditional Retailers
How does a startup like Boxed.com compete against juggernauts like Amazon and Costco? The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in...
View ArticleOscars All Access: Red Carpet Live Will Be Livestreamed Exclusively on Twitter
Oscars All Access: Red Carpet Live will be livestreamed exclusively on Twitter for the first time, starting at 3:30 p.m. PT/6:30 p.m. ET Sunday, Feb. 24. It had previously been livestreamed via...
View ArticleFacebook Outlined Its Efforts to Protect Elections in Africa
Facebook detailed steps it is taking to safeguard upcoming elections in Africa. The social network is teaming up with local third-party fact-checkers in South Africa, Nigeria, Kenya, Cameroon and...
View ArticleMartin Sorrell: Brexit Is a Perfect Metaphor for What’s Happening Between...
Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what...
View ArticleCBD Sparkling Water Brand Recess Opened a Pop-up Oasis for Creatives
When you step inside Recess' new pop-up, located at 680 Broadway in New York, it's like stepping into a laid-back, neon-filled coffee shop. But instead of enjoying a cappuccino, anyone who steps inside...
View ArticleWhat to Expect as Amazon Delves Deeper Into Smart Homes and AI
Amazon recently announced its plan to develop AI-enhanced homes through Plant Prefab, a company that specializes in high-quality, sustainable prefabricated homes, by integrating Alexa devices into what...
View ArticleAn ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand
It describes itself has having "the world's most comfortable undies." But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn't come solely from in-house...
View ArticleThis Is How Bethenny Frankel Learned to Trust Her Instincts
From The Apprentice: Martha Stewart to Real Housewives to her Skinnygirl empire, Bethenny Frankel's road to riches has been paved with an intense entrepreneurial drive. But while she's always had the...
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