Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 11405

An ‘Overwhelming’ Underwear Aisle Inspired This Challenger Brand

$
0
0
It describes itself has having "the world's most comfortable undies." But startup undergarment maker MeUndies says the inspiration for the colorful and cozy underwear doesn't come solely from in-house designers, but from its "tribal-based community." At the recent Brandweek: Challenger Brands event, Adweek tech reporter Lisa Lacy sat down with MeUndies founder and CEO Jonathan...

Viewing all articles
Browse latest Browse all 11405

Trending Articles