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This new ad for Samsung televisions is precipitating foul rumblings across the cyberverse for depicting men as gassy, unkempt, couch-bound louts. Sounds like truth in advertising to me. Especially the flatulence. The spot touts the Evolution Kit, which turns any Samsung television into a smart TV. A young wife saddled with a sorry spouse decides he needs a similar upgrade, and plugs the kits into his back. Suddenly the dude's cooking, cleaning and styling her hair with a vacuum. (Don't try that last one at home! But if you do, let me know how it works out.) The complaints generally follow this example from Reddit: "I find this advert quite sexist. The idea of an 'evolved man' is basically making him the stereotype of a woman. This isn't evolution rather than devolution. If this advert had the women being attached to some machine to make her better equipped to clean/cook/look after children/make her loving to her spouse/partner, there would be an outcry from feminists about equality." Sure, Samsung squeezed out some questionable material. But the clip is nearing 10 million YouTube views in just a week, and generating gobs of attention for the product, so I'd hardly call it a total stinker. Agency: To be determined; CHI & Partners, global agency for Samsung TVs, says it wasn't them.
