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ABC Usually Builds Its Oscars Campaign Around the Host. Here’s What It’s Doing This Year

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The lack of an Oscars host this year, for the first time in three decades, hasn't weakened advertiser demand for Sunday's telecast: ABC said yesterday it had sold out of its Academy Awards ad inventory, with 30-second spots going for as much as $2.6 million. But the emcee-less ceremony threw a wrench into ABC's marketing...

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