ABC Usually Builds Its Oscars Campaign Around the Host. Here’s What It’s Doing This Year

The lack of an Oscars host this year, for the first time in three decades, hasn't weakened advertiser demand for Sunday's telecast: ABC said yesterday it had sold out of its Academy Awards ad inventory, with 30-second spots going for as much as $2.6 million. But the emcee-less ceremony threw a wrench into ABC's marketing...