Look Out, Colonel Sanders: Burger King Is Calling Itself the KFG, ‘King of...
With Burger King so often setting its sights on rival McDonald's, other brands might have been lulled into a false sense of complacency. But never sleep on the King, because he could come calling any...
View ArticleHow a UK-Based Media, Tech and Entertainment Company Will Try to Break Into...
There's not really one word to describe what kind of company Culture Trip is. The organization offers travel tips online, an original video series highlighting food throughout the world (called...
View ArticleNielsen Creates Advanced Video Advertising Group to Expand Addressability Push
Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has created a technology, product and...
View Article5 Top Takeaways From the Winter Podcast Upfront
TV upfront presentations don't start until next month, but the podcast industry got an early start on upfront season yesterday in L.A. Buyers and advertisers gathered for the Winter Podcast Upfront,...
View ArticleHow to Choose the Best Name for Your Brand
When you're trying to come up with a business name, you may feel like all the names that you consider "good names" are taken. Over 50 million new businesses start each year. Coming up with a name that...
View ArticleABC Usually Builds Its Oscars Campaign Around the Host. Here’s What It’s...
The lack of an Oscars host this year, for the first time in three decades, hasn't weakened advertiser demand for Sunday's telecast: ABC said yesterday it had sold out of its Academy Awards ad...
View ArticleNike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits...
Nike shares are down today following last night's matchup between Duke and UNC. Just seconds into the game, Duke star player and NBA prospect Zion Williamson suffered a knee injury after his Nike PG...
View ArticleBeloved Carvel Ice Cream Monstrosity Cookie Puss Now Has Its Own Beer
Last year, Carvel teamed up with Captain Lawrence Brewing to create a Fudgie the Whale-inspired beer that completely sold out. Based off that success, Carvel again teamed up with the brewery to create...
View ArticleNielsen Social Content Ratings, Week of Feb. 11: Hey Now, You’re an All-Star
The 2019 National Basketball Association All-Star Game on TBS and TNT ran a fast break to the top of the Nielsen Social Content Ratings for the week of Feb. 11. The basketball showcase totaled 10.822...
View ArticleMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover...
Of the more than 50 national spots that aired during the Super Bowl, one stands out for its creativity, ingenuity and all-around shock value. The bewildering Bud Light and Game of Thrones crossover ad...
View Article3 Key Marketing Insights This Week From Bud Light, Amazon Prime Video and...
This week, marketers are looking back at the Super Bowl while also gearing up for South by Southwest (SXSW). Some, like Bud Light and Burger King, are sharing results of their Big Game marketing...
View ArticleWatch the Keynote Presentations From Brandweek: Challenger Brands
Adweek hosted its inaugural Brandweek: Challenger Brands summit in early February featuring some of the fastest rising brand marketers. Keynotes included Bethenny Frankel explaining how she built her...
View ArticleABC’s Whiskey Cavalier, the Butt of Jimmy Kimmel’s Upfront Jokes, Hopes to...
For buyers who attended ABC's upfront event last May, the prognosis for the network's just-announced midseason series Whiskey Cavalier seemed suddenly grim, thanks to a particularly withering routine...
View ArticleHow Director Peter Chelsom Made His BMW-Sponsored Short Film Feel Like Art,...
The cast of Berlin, I Love You boasts a number of recognizable faces including Keira Knightley, Luke Wilson, Helen Mirren and Jenna Dewan. But a leading role in one of film's stories doesn't have a...
View ArticleDespite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full...
In today's business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales...
View ArticleSnapchat: Here’s How to Change Who Can Contact You
By default, Snapchat will only allow your in-app "Friends" to contact you and view your Story posts within the application. However, did you know that you have the option to allow everyone to contact...
View ArticleHow Ebony and Jet Magazines Set the Stage for More Diversity in Publishing
Before the rise of digital and social media, consumers had to rely on information from television, radio and print periodicals and newspapers. Unlike today, consumers didn't have instant access to the...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
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