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Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential

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In today's business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. Unfortunately, for many companies, this information is sitting untapped or not being used to its full advantage. Few businesses can thrive--let alone survive--if...

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