Nike and Serena Williams Redefine What It Means to a Call a Female Athlete Crazy

When Nike kicked off its celebration of the 30th anniversary of its iconic "Just Do It" campaign with a two-minute spot featuring Colin Kaepernick, the brand spurred a conversation about the NFL, brand values and the short-term and long-term impact of a campaign Now, just days after its brand-damaging shoe splitting incident, the company has...