Nike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleNike and Serena Williams Redefine What It Means to a Call a Female Athlete Crazy
When Nike kicked off its celebration of the 30th anniversary of its iconic "Just Do It" campaign with a two-minute spot featuring Colin Kaepernick, the brand spurred a conversation about the NFL, brand...
View ArticleAlaska Airlines Goes Back to Its Quirky Roots in New Campaign
For years, under the stewardship of WongDoody, Alaska Airlines' advertising built a reputation of being just a bit off the center line. From chickens randomly picking fares to smiling customer service...
View ArticleWhy 2018 Was Such a Banner Year for Essence, Adweek’s Breakthrough Media...
It takes a special kind of agency, one year after its founding, to win business for a mega tech company like Google and retain that partnership for 13 years. It takes that same kind of agency to then...
View ArticleHow Global Media Agency of the Year OMD Clawed Its Way Back to the Top After...
PlayStation. Walgreens. Lowe's. Carlsberg. Coach. Sony. Groupe PSA. From 2016 through late 2017, several of OMD's most valuable accounts fell like dominos as the industry-wide string of big-budget...
View ArticleAs OTT Advertising Explodes, Agencies Race to Build Teams to Navigate the Space
Gibbs Haljun estimates it's only been about two years since connected television and over-the-top streaming devices reached a scale big enough to attract serious attention from marketers. That rapid...
View ArticleWhat Does It Take to Be One of Adweek’s Media Agencies of the Year?
Today's media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren't the only ones making big...
View ArticleInside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround
In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it. "It was a basket case," he admits, with "a dysfunctional culture, not much of a product, if any, in terms of a defined product...
View ArticleMeet the New Broadcast TV Chiefs at ABC, Fox and NBC
The 2018-19 broadcast season got off to an unexpectedly turbulent start last fall when a whopping three network chief jobs turned over in the space of just two months. In September, George Cheeks and...
View ArticleTo Make Diversity Effective in Marketing, It Needs to Be Inclusive
Marketing is an industry that constantly evolves due to the ever-changing ways in which people engage with content and campaigns. From the invention of the television to the frequent changes in social...
View ArticleSpike Jonze’s Artful Short Film for MedMen Spotlights the ‘Unjust...
MedMen chronicles the history of cannabis--from George Washington's hemp farm to stop-and-frisk to today's growing marijuana market--in a new two-minute short film directed by Spike Jonze. The company...
View ArticleLiveRamp will Make its Identity Graph Free to DSPs
One of the industry's largest providers of data onboarding LiveRamp is poised to announce that it will offer demand-side platforms free access to its identity graph in a move to capitalize on...
View ArticleTo Mark Fall’s Arrival, Dairy Queen Overloads the Senses with New Blizzard...
Each year, consumers wait with bated breath for fall flavor season. And nowhere is this more evident than at Starbucks, when the pumpkin spice latte makes its first appearance of the year (which is...
View ArticleJohnson & Johnson Is Responsible for Oklahoma’s Opioid Crisis, Judge Rules
An Oklahoma judge ordered Johnson & Johnson to pay $572 million in damages Monday after a issuing a verdict in Cleveland County district court that held the company liable for the state's ongoing...
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