Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 7988

As OTT Advertising Explodes, Agencies Race to Build Teams to Navigate the Space

0
0
Gibbs Haljun estimates it's only been about two years since connected television and over-the-top streaming devices reached a scale big enough to attract serious attention from marketers. That rapid growth has left agencies scrambling to capitalize on the estimated seven in 10 U.S. internet users who will use OTT services this year, or the nearly...

Viewing all articles
Browse latest Browse all 7988