Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 9844

Inside U.S. Media Agency of the Year Initiative’s Remarkable 2018 Turnaround

0
0
In 2016, Initiative was on the ropes, and global CEO Mat Baxter knew it. "It was a basket case," he admits, with "a dysfunctional culture, not much of a product, if any, in terms of a defined product or a proposition, no real brand or reputation to speak of" and a "relatively dry new-business pipeline"...

Viewing all articles
Browse latest Browse all 9844

Latest Images

Trending Articles





Latest Images