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Customer Experience Has Been Pretty Bad in Web3. Here’s What You Can Do About It

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Editor's note: This is the first in a three-part series on what brands should do before entering Web3. The short history of brand marketing in Web3 is not an auspicious one. While some projects have produced immense success, most have been total flops. Take the case of Warner Bros. and Nifty's, which partnered to launch...

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