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Subway’s CMO Explains How Marketing Drove the Brand’s Significant Sales...

After years of refreshing its brand, restaurants, digital presence and menu, Subway is in the mood for some reflective postgame analysis. At the end of the NFL and college bowl seasons, Subway debuted...

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Cultural Literacy Belongs in Every Advertising Classroom

Advertising plays a major role in shaping how we interpret and experience the world around us. That makes the people who create it powerful--and the people who teach them even more so. Recently,...

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How PMG’s Alli Data Platform Tailors Madewell’s Media Strategy

Note: This story is part of an series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged and Publicis' Epsilon...

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Alison Lomax Named as YouTube’s New MD for UK and Ireland

Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland. Lomax, who joined Google in 2011 as part of its creative agency team, was...

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Spotify Calls for More Regulatory Action Against Apple

Spotify has taken another swipe at Apple. The audio giant, along with other companies including Deezer, publisher Schibsted and Basecamp, has written to Margrethe Vestager, evp of A Europe fit for The...

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Adweek’s TV Upfronts and NewFronts 2023 Calendar

It's that (advertising) time of the year again. The 2022 upfront season saw a return to normal, with companies hosting their first in-person events since 2019. Now, despite the year just starting, the...

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DieHard Scales New Heights With a Mini Doc About Climber Kirstie Ennis

It's amazing what human beings can accomplish in the face of adversity, and sometimes when the going gets tough, it just ignites a greater desire to succeed. World-famous climber Kirstie Ennis knows a...

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Serena Williams Channels Caddyshack as the Star of Michelob’s Super Bowl Teaser

Michelob Ultra--and brand ambassador Serena Williams--are returning to Super Bowl 57 with a familiar concept. In the official teaser, Williams--along with Succession star Brian Cox--play golf at...

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Meta Helps Rugby Fans Bring Their Passion to a ‘New Dimension’

As a sponsor of the Rugby World Cup, Meta has released an AR-led campaign to allow fans to showcase their passions for their national teams. The tech company is the official social media services...

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Instagram: How to Schedule a Post

Instagram now allows users to schedule posts on the photo- and video-sharing platform. Posts can be scheduled up to 75 days in advance. Our guide will show you how to schedule a post in the Instagram...

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Instagram: How to Reschedule a Scheduled Post

Once an Instagram user schedules a post, they have the option to reschedule the post if they'd like it to be shared at a different date and/or time. Our guide will show you how to reschedule a post in...

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Ice on the Beach? Truly Hard Seltzer NHL All-Star Beach Festival Details...

The National Hockey League shared all of the details on the Truly Hard Seltzer NHL All-Star Beach Festival Feb. 2 through 4 at Fort Lauderdale Beach Park in Fort Lauderdale, Fla. The puck drops for the...

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Postmates Taps Too Hot to Handle Star to Hype a Cheat Meal Disguised as Salad...

Reality show heartthrob Harry Jowsey, an alum of the Netflix hit Too Hot to Handle, stares into the camera and bats his bedroom eyes. He knows you've been on your best behavior--it's resolution season,...

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Timothée Chalamet Is Seriously Considering His Options in Apple TV+’s...

With Apple TV+ continuing to enlist many A-list talents both in front of and behind the camera, it's no wonder Oscar nominee Timoth?e Chalamet is pleading to be a part of it. To create a bit of buzz...

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TikTok Celebrates Chinese New Year With Heartfelt ‘Red Envelope’ Messages

For the Chinese New Year, TikTok is not only offering heartfelt messages, but reminding its users of the importance of Chinese traditions. The social platform collaborated with creative agency Fred...

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Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome...

Former New York Giants quarterback Eli Manning is coming off the bench for a social campaign backing Verizon's "Welcome Unlimited" plan. The wireless carrier is giving away 20 pairs of tickets to the...

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Twitter Introduces Pinned Lists

Twitter introduced a new pinned Lists feature and extended its Community Notes crowdsourced fact-checking initiative to more countries. Owner Elon Musk said in a tweet Friday that users can tap Lists...

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Will Reports of TikTok’s ‘Heating’ Practice Turn Up the Heat Even More on the...

The For You feed on TikTok is valuable real estate, and there are countless online posts featuring advice and best practices on how to stake a claim to part of that land, but the most foolproof method...

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Ukrainian Advertising Industry Is Fighting to Continue Working and Meeting...

In 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine's energy infrastructure. Despite that, the creative...

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Customer Experience Has Been Pretty Bad in Web3. Here’s What You Can Do About It

Editor's note: This is the first in a three-part series on what brands should do before entering Web3. The short history of brand marketing in Web3 is not an auspicious one. While some projects have...

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