Women’s March Madness on the Move With New Campaign and ESPN Ad Sales Sellout

Ahead of Wednesday night's official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its "That's Our Move" season-long campaign for women's basketball. Following a record-breaking 2022 tournament--the first year the NCAA allowed the women's edition to use March Madness branding--ESPN and brands are capitalizing on the unprecedented growth of...