Harold Klaje Becomes Reddit’s First-Ever Chief Revenue Officer
Reddit rang in the new week with two promotions and two new hires. Harold Klaje became Reddit's first-ever chief revenue officer, after serving as executive vice president and president of global...
View ArticleTo Grow This Year, Data Clean Rooms Shoot for Interoperability
Data clean room companies, which help publishers securely match their audience's first-party data with that of marketers, are aiming to capture more market share as the ad industry seeks more...
View ArticleGroupM’s EMEA CEO Demet İkiler Joins Publicis Groupe
Advertising agency network Publicis Groupe has named GroupM's CEO for EMEA Demet ?kiler as its chief operating officer (COO) for EMEA. ?kiler, who was also the country chair for WPP in Turkey and a...
View ArticleNBA, Meta Reach Multiyear Partnership Extension
The sound of basketballs being dribbled will continue to reverberate throughout the metaverse, as the National Basketball Association detailed a multiyear extension of its partnership with Meta. Meta...
View ArticleSnap Taps Meta’s Ty Ahmad-Taylor for New Role of VP, Organic Growth and...
Ty Ahmad-Taylor joined Snap Inc. in the newly created position of vice president of organic growth and product marketing. He had been vp of product marketing at Meta since 2017, leading an 800-person...
View ArticleTwitter: How to Turn on Password Reset Protection on Mobile
Twitter allows users to turn on password reset protection to add an extra layer of security to their account. Our guide will show you how to turn on password reset protection from within the Twitter...
View ArticleTo Dine For Podcast: The Future of Architecture With Jeanne Gang
In this week's episode of To Dine For, host Kate Sullivan welcomes Jeanne Gang, one of the world's most celebrated architects, with buildings and installations all over the world. Gang gained...
View ArticleGender Bias in Search Results Sparks Drive to ‘Correct the Internet’
The internet is a wonderful tool for information, but any researcher can tell you that it isn't always accurate. Checking facts is vital, but that goes double for women creators, scientists, athletes...
View ArticleWomen’s March Madness on the Move With New Campaign and ESPN Ad Sales Sellout
Ahead of Wednesday night's official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its "That's Our Move" season-long campaign for women's basketball. Following a...
View ArticleCoors Light Taps Dick Vitale as the ‘Ambassador of Chill’ With Limited...
College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA's March Madness tournaments taking off and the heat of competition on the rise, game...
View ArticleMagnolia Bakery Takes Flight With Monos for Limited Edition Luggage Collection
Magnolia Bakery has had such a presence in popular culture over the past couple of decades that it has inspired actual trips to the Big Apple just for a taste of its famed treats. If you're the kind of...
View ArticleTimberland Honors Hip-Hop Trailblazers Who Made Blue Collar Boots Cool
Every brand is tempted to create its own version of Timberland's new tagline, "This Is Not a Boot." Whether that lives on a billboard ad or in a brand purpose statement from their CMO, marketers want...
View ArticleAt SXSW, Brands and Activists Chart a More Sustainable Path Forward
Sustainability and environmental issues have been a part of South by Southwest's focus for more than a decade--and this year was no different, with brands like Ben & Jerry's, Patagonia and Slack...
View ArticleAdweek Creator Visionary Awards 2023: Call for Nominations
Get ready to log in: Adweek's Creator Visionary Awards are back for a third year. Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for...
View ArticleBank Collapses Cause Ripple Effects Across the Digital Advertising Industry
The collapse of two banks in a matter of days, Silicon Valley Bank and Signature Bank, have destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused banks. In the...
View ArticleHow Wrangler and Fender Made a Case—Literally—for Better Branded Merch
Richard Bussey, vice president of accessories for Fender guitars, could probably fake some enthusiasm for his work--but he doesn't have to. The man loves six strings and everything to do with them....
View ArticleDotdash Meredith Pens Pinterest Partnership, Joining Condé Nast and Tastemade
The lifestyle publisher Dotdash Meredith, which houses titles including Better Homes & Gardens and Southern Living, has partnered with Pinterest to produce 180 original, seasonally aligned vertical...
View ArticleAnheuser-Busch InBev Is Only Brand to Win Cannes Lions Creative Marketer for...
Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year-the only brand to achieve this in the history of the festival. The award,...
View ArticleAT&T’s Lily Hams It Up With NCAA Stars—Past and Present—in March Madness Ad...
As one of the NCAA's "Corporate Champions," AT&T is typically granted carte blanche to have year-round activation presence at all its championship games. It comes as no surprise that the tech and...
View ArticleAxe and Lil Baby’s Foray Into Fine Fragrances Passes Gen Z’s Smell Test
The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper's open affection toward the brand prior to his stratospheric rise. But the duo's latest campaign--by...
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