Audi, Diageo and Others Block High-Carbon Publishers With Scope3’s Climate Shield Plug-In for DSPs

Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield. Released Wednesday, the tech integrates with DSPs to let media buyers block high-carbon publishers, with the aim of lowering the carbon footprint of an entire media buy on the...