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Advertisers Get Ahead of Potential Privacy Hiccups in Data Clean Rooms

For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven't (yet) been...

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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its chief revenue officer, Adweek can exclusively report. Cook fills a role left vacant since 2019,...

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Kumail Nanjiani Pops Into Real Dirty Scenes to Tell People They’re ‘Gonna...

Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're "gonna need more Tide." The campaign...

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How Large Platforms Can Elevate Marginalized Voices in Culture and Sports

A sporting event is nothing without snacks like our favorite sodas and chips. But the truth is, our favorite snack brands are doing even more behind the scenes than most of us are aware of, especially...

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EIBWC Podcast: Behind the Music With Creator and Artist Spartakus

In this episode of Everything is Better With Creators, we're joined by creator, artist and TV host, Spartakus. With an incredible origin story, starting as a young queer Black child watching Lady Gaga...

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Let’s Talk About Brand Podcast: Branding and Surrender With Kute Blackson

So much of personal branding involves getting out of our own way. Silencing the doubting voices within us and around us so that we can forge our own path. Surrendering to the greater reality of who we...

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Ikea’s Iconic Blue Bag Is the Gift That Keeps on Giving in Enchanting New Ad...

For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that...

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W+K Produced Documentary Angel Applicant Wins Top Prize at SXSW

Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the...

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WNBA’s Arike Ogunbowale on Creating Authentic Brand Partnerships

Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer beaters in the 2018 NCAA Final Four--including one to win the championship. In this episode of...

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Postmates Creates New School Lunches to Celebrate Once-Ridiculed AAPI Cuisine

It is often said that food has the power to bring communities together, but for Asian American and Pacific Islander (AAPI) people in the U.S., xenophobic attitudes can turn meals into a source of...

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Oatly Offers Free Ad Space to Dairy Companies–On One Condition

The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk. Following that decision,...

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Cracking the Code to Breaking the Internet With Hot Sauce

Over the last decade, you might have witnessed amazing blogs and social accounts go from talking about their favorite fashion or foods to running their own businesses. When friends Nick Ajluni and Nick...

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Warner Bros. Discovery Ignores Writers Strike During Earnings Call

As the Writers Guild of America strike enters its fourth day and dominates media headlines, news of the event was conspicuously absent from Warner Bros. Discovery's first quarter earnings call this...

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ANA Study Shows What Capabilities Brands Are Investing In for Their In-House...

In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house...

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The Most Memorable Moments From the 2023 NewFronts

This year's IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O'Brien. Adweek was on the ground for all the biggest...

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3D Apartment Uses AR to Help People Decorate and Find Apartments

3D Apartment aims to take some of the pain out of apartment hunting and interior decorating by using VR and AR technology to help people find homes and decor. The 3D Apartment platform lets home...

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PetSmart Charities Enlists Dana Carvey as King Charles to Boost Pet Adoptions

King Charles III has a message for Americans, and it has nothing to do with global relations: Don't buy designer dogs, he says, even if they are as adorable and regal as the Cavalier King Charles...

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Coach Uses AR to Highlight New Tabby Bag Collection

Luxury fashion brand Coach is using augmented reality to promote its new Tabby Bag collection. Coach partnered with AR fashion try-on company Zero10 to bring the company's AR Mirror and AR Storefront...

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Audi, Diageo and Others Block High-Carbon Publishers With Scope3’s Climate...

Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield....

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Why Bombay Sapphire Turned to a Robot to Inspire Human Creativity

The debate around artificial intelligence replacing humans has been reignited in recent months, and it's one that gin brand Bombay Sapphire will further stoke as it employs a robot to re-create...

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