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Carl's Jr. Pounces With a Print and Video Attack as McDonald's Drops Angus Burger

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"If you're wondering where the beef is, we have it, and we'd never deprive you of it." Thanks for the tip, Andy Puzder, CEO of Carl's Jr. and Hardee's! Your straight-faced and earnest delivery of that line in a video message about McDonald's move to drop the Angus Third Pounder from its menu has restored my faith in humanity. Purists might complain that you're co-opting Wendy's classic tagline to zing McDonald's, but purity has no place whatsoever in the QSR world. Just kidding. I hope. Anyway, Puzder shines in the clip as he addresses disgruntled McD's customers, reads some of their whiny tweets and heartily chomps down on a Carl's Jr. 100% Angus Six Dollar Burger. He takes a hearty, executive bite. I can see why this guy is CEO. Also, his signature graces full-page ads that ran this week in The Wall Street Journal and USA Today. Both the video and print ads prompt folks to visit ReclaimYourAngus.com (don't mistype that) and download $1-off coupons for the Six Dollar Burger. Hmm, let me see … subtract the 1 from the 6, and hey, now it only costs $5! I've got no beef with that.

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