Cats get most of the Internet love, but bunnies can put on quite a show of devastating cuteness as well—as displayed in this new spot from BETC London for Ibis Hotels. The ad was filmed over two days in the Ibis London Blackfriars hotel, with 30 bunnies allowed to roam free in a top-floor hotel room. Supposedly the group snuggle on the bed was unprovoked. (Perhaps they cranked the A/C.) "We really wanted to highlight the ultimate comfort of the Sweet Bed by Ibis," says Neil Dawson, executive creative director, BETC London. "Bunnies snuggle up to each other and find cosy places to sleep. And what better evidence of the ultimate comfort of the Sweet Bed by Ibis than for the bunnies to seek out and sleep there on their own." Ornette Spenceley of Independent Films directed the spot. The music is a contemporary remake of "Hushabye Mountain" by Richard Hawley from the movie Chitty Chitty Bang Bang. Full credits below.
CREDITS
Client: Ibis Hotels
Marketing & Distribution Director, Accor (UK & Ireland): Karelle Lamouche
Marketing Manager, ibis, ibis Styles, ibis Budget at Accor (UK & Ireland): Lisa Belloni
Spot: "Bunny Bed"
Agency: BETC London
Executive Creative Director: Neil Dawson
Copywriter: Clive Pickering
Art Director: Ciara O'Meara
Producer: Olly Chapman
Strategy: Andrew Stirk
Account Director: Zoe Hinckley
Production Company: Independent
Director: Ornette Spenceley
Exec Producer: Matt Minor
Producer : Charlie Stanfield
Director of Photography: Niels Reedtz Johansen
Editing company : Final Cut
Editor: Ed Cheesman
Post-Production Company: The Mill
Sound Studio : Factory
Music : Hushabye Mountain by Richard Hawley