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Ad of the Day: Dax Shepard and Kristen Bell Charmingly Do a Lot of Nothing...
Samsung serves up a giant helping of adorable in this ad with real-life couple Dax Shepard and Kristen Bell, who are seduced by the Galaxy Tab S into ditching their plans for actually experiencing the...
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Awesome Beer Cans Show the Pantone Color of the Brew That's Inside
If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with their Pantone hues in this...
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The Urban Legend of Free Social Marketing
When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true today, cultivating an...
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How to Win a Clio Award
I was recently asked to be jury member of the Clio Awards. The Clios? An advertising award that my mother has actually heard of! But wait, it gets better. The judging was going to take place in...
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Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign
There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One such moment...
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Old Spice's Man-Robot Sits Down with Drew Brees, and It's Awkwardly Amusing
If watching Drew Brees talk to a hyper-awkward robot for six minutes is your kind of thing, then Old Spice has an ad for you. The New Orleans Saints quarterback keeps his cool during "4th and...
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Ad of the Day: Gatorade's Epic Farewell to Derek Jeter Will Be Tough to Beat
Gatorade hits it out of the park with this epic 90-second salute to New York Yankees superstar Derek Jeter, breaking today. If the retiring Jeter is looking for a new career, he can get a job on...
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Stunning PSA Shifts Time to Undo the Killing on a Syrian School Playground
Martin Stirling already directed one powerful PSA about Syria—Save the Children's incredible spot from last spring, which imagined if the crisis were taking place in London. But the Unit 9 director...
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Travel Ad Features Singing Fart Bubbles, and That Might Be Its Least Crazy Part
OK, you world-wise travel people. Ever been to Wotifia? Never heard of it? It's right next to Freedonia, that fake country invented by the Marx Brothers in Duck Soup. Wotifia is actually the...
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As Scotland Counts Votes, Groundskeeper Willie Offers Himself Up as the...
Should today's vote lead to an independent Scotland, the country will need a fearless leader to represent it on the world stage. Obviously, Groundskeeper Willie of The Simpsons is that man. It's the...
View ArticleAdweek's Top 5 Commercials of the Week: Sept. 12-19
Three celebrity ads anchor this week's collection of best spots, with Samsung, TBS and Gatorade all calling on famous talent to get views. And Gatorade, in particular, really scored—with its Derek...
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Guinness Takes You Inside Its Storied Dublin Brewery in Almost Mystical New Ad
By celebrating its Irish roots, Guinness subtly sails into the mystic with "In Pursuit of More," a campaign that bows with this 90-second spot from Philadelphia agency Quaker City Mercantile. St....
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Cheerios Tugs at the Heartstrings Again With a Dad Working the Third Shift
Oh man, grumpy dad who's working weird hours in this new Cheerios ad from Saatchi & Saatchi. Don't get mad at your kid. Take a lesson from Peanut Butter Cheerios dad, and be cool. Hang out for a...
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Ad of the Day: Mary Todd Joins MiniAbe in Officer and a Gentleman Spoof for...
MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state's tourism office. But he settles down in the latest spot from JWT Chicago—thanks to the...
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This Agency Gets 90% of Its Business Through Referrals
SpecsWho (from left) Izzy the dog, employee relations; Michael Dub, partner; Sandy Rubinstein, CEO; Benjamin Hordell, partnerWhat AgencyWhere Edgewater, N.J. Indie shop DXagency happily reports that 90...
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Food Porn Campaign Gives Applebee's a Social Lift
User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram...
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MLB Rolls Out Its Derek Jeter Tribute Ad, and It's Amazing in Its Own Way
This ad from Major League Baseball honoring Derek Jeter is perhaps the simplest, least epic tribute we've seen to the Yankees captain, who, barring an unlikely postseason appearance by the team, will...
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Who Will Succeed Maurice Lévy at Publicis Groupe?
Publicis Groupe’s reorganization last week included the promotion of non-Parisian executives to help “lead the way for a new generation at the helm.” Most important of those roles, of course, is a...
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Brand Publishers Are Ditching Facebook in Favor of Microsites
Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from...
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Ad of the Day: Budweiser Makes the Cutest 'Don't Drink and Drive' PSA Yet
Outside Shibuya Station in Tokyo, there is a statue of a dog named Hachiko. In the 1920s, the dog would greet his owner at the station at the end of every day. One day, the owner died suddenly and...
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