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Ikea's Christmas Experiment Sweetly Shows That Kids Want So Much More Than Toys

Yo, grinches. I challenge you not to tear up, just a little, as you watch "The Other Letter," a holiday video from Ikea created by McCann Spain. Young children are asked to write two letters saying...

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Facebook Celebrates 2014's Most Shareable Moments in Its Year-End Video

Facebook wants you to know that a lot happened in 2014, and people shared it on Facebook. The social network is out with its year-end video looking back at major events. The ALS Ice Bucket Challenge,...

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360i's New CCO Says the Best Marketers Are Those Who Find 'the Hidden Obvious'

  Photo: Alfred Maskeroni SpecsWho Pierre LiptonNew gig North American CCO, 360iOld gig New York CCO, M&C SaatchiAge 42Twitter@pierreliptonWho is furthest along in the race among traditional,...

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South Dakota's 'Don't Jerk and Drive' Campaign Rubs People the Wrong Way

If you thought "Don't Jerk and Drive" was less about sharply turning your steering wheel and more about fulfilling personal urges while on the road, you're not alone (pun!). South Dakota's attempt to...

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Get a LinkedIn Endorsement From Liam Neeson Through This Quirky Movie Promotion

When was the last time you saw a movie studio focus its social media efforts for a new release around LinkedIn? 20th Century Fox, with help from Trailer Park, embraces the career-focused network in a...

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Johnnie Walker Goes Walking After Midnight in New Year's Eve Ad Filmed on a...

One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand's history while strolling in the Scottish...

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Cards Against Humanity Got 30,000 People to Buy Actual Shit for $6 a Box on...

Cards Against Humanity always does something fun on Black Friday. This year, it sold boxes of bullshit—actual bullshit—to 30,000 people, many of whom were surprised to receive a box of bullshit. It...

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This 2014 Year in Review Video Starts Off Extremely Confusing, Then Gets...

It's that time again, when we take stock of the year—to revisit all the moments that passed, some we remember, some we've long forgotten. All of our favorite sites are releasing their year-in-review...

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You'll Love This Beautiful and Inspiring Holiday Ad, Particularly If You're a...

Field Notes, the paper products and accessories brand best known for its stylish notepads—designed by Aaron Draplin, whom you'll remember from yesterday—attempts to convey the intensity and magic of...

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This Agency Started Doing Influencer Marketing Before It Was Cool

SpecsWho Managing partners (l. to r.) Sky Gellatly, Lisa Chu, Coltrane CurtisWhat Brand solution agencyWhere New York Since 2004, Team Epiphany has mixed experiential, social, influencer and public...

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Ad of the Day: Samsung's Dreamy Holiday Ad Tells a Moving Fairy Tale on 74...

Some 74 synchronized devices, from a two-inch watch screen to a 65-inch curved Samsung TV—and everything in between—make an animated dream come alive in Samsung's lovely holiday spot. R/GA created the...

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Agency Pitches Christmas to a Focus Group, and Their Reaction Is Anything but...

So, you hate focus groups. Understandable. They can make a mess of anything. In fact, they can even hate Christmas. Ogilvy & Mather in Paris put together this entertaining little (fake)...

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Employees Get Pelted With Snowballs in Super Slow Motion in This Agency's...

Employees at Baltimore agency Exit10 get pelted with snowballs in slow motion in this flaky and—let's be honest—rather painful-looking holiday video. No one got hurt during filming. Not much, anyway....

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Grammys Ads Show the Peculiar After-Effects of Loving Taylor Swift and Lorde

The Grammy Awards will make even a long-maned, bearded, hard-rock dude head bang to Taylor Swift, according to this new ad from TBWA\Chiat\Day. It's a preposterous conceit, even if Taylor Swift's long...

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Hootsuite's Holiday Video Is 40 Minutes of an Owl Perched by a Roaring Fire

Hootsuite knows how to celebrate the holidays. On the heel of its great Halloween ads, the social media aggregation site has now rolled out a simple, awesome Christmas ad playing off its owl mascot....

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Dumb Ways to Die Sings 'Deck the Halls' for the Holidays

Holiday safety is the theme of the latest "Dumb Ways to Die" video from Metro Trains and McCann in Melbourne, Australia. Tangerine Kitty, which sang on the iconic original PSA from 2012, performs a...

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Meet the Two Singers Who Helped Make Apple's 2014 Holiday Ad So Special

Apple is back to take you behind the scenes of its sweet holiday ad about a musical recording that spans generations. Singer-songwriter Dana Williams, who stars as the granddaughter in the commercial,...

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Carnival Asks Consumers to Choose Its First Super Bowl Commercial

Carnival Corp. wants the public to select its first Super Bowl spot from among rough cuts of four commercials produced by new agency BBDO in Atlanta. The spots are "Getaway," which is about a woman...

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Ad of the Day: Hyundai's 'Exobaby' Might Be the Oddest Metaphor Yet for Its...

It's tough to make babies the star of car commercials, seeing as they're a long way from driving age. Not that advertisers haven't tried. Now, Hyundai jumps in with perhaps the oddest baby-themed car...

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This Is What Happens When a Bunch of Men Write Your Tampon Commercials

Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that confusion hilariously...

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