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Lindsay Lohan Will Star in Esurance's Super Bowl Ad, for Which She's Very...

Kim Kardashian, the new spokeswoman for T-Mobile, will have an old pal joining her in the Super Bowl commercials, as Lindsay Lohan has been unveiled as the star of Leo Burnett's Esurance spot. Lohan...

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Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's Hall of Fame—with...

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Priceline Knows You Can't Keep William Shatner Away From Super Bowl Sunday

These are the voyages of Priceline's Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before. William Shatner returns Sunday during NBC's...

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McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery...

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined Super Bowl lineup, too. Following a teaser earlier in the week...

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Ad of the Day: Reebok Wants You to Be a Better Human, Not Just a Better Athlete

Reebok and Venables Bell & Partners really work up a sweat for "Be More Human," an integrated global campaign that celebrates ordinary people who use sports and fitness in their quest for personal...

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Adweek's Instant Reviews of the 2015 Super Bowl Ads

It's that time again. Time to gorge on football and pricey commercials, not necessarily in that order. We already know a lot about what to expect from the ads of Super Bowl XLIX. Comedy, tragedy,...

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Northrop Grumman Will Tease Top-Secret Stealth Bomber With a Super Bowl Ad

You can advertise a lot of things on the Super Bowl, from a bag of Doritos to … a next-generation bomber that will cost half a billion dollars per aircraft to build. Northrop Grumman is working on a...

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Totino's Beat Everyone to This Year's Super Bowl by Live-Tweeting It a Day Early

Brands will gather in their social-media war rooms tonight, still attempting to top Oreo's lightning-in-a-bottle template for real-time Super Bowl marketing. But in a sense, they've already lost....

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SNL Shows Housewives All the Fun They Could Be Having While Not Watching the...

One of the things Saturday Night Live does best is skewer advertising tropes, so it's no surprise that in last night's pre-Super Bowl episode, the show did just that. With a parody Totino's ad, no...

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Ad of the Day: Here's a Closer Look at Loctite's Weird, Wonderful Super Bowl...

Loctite and its agency, Fallon, are the New England Patriots of this year's Super Bowl advertising, scoring late in the game to seal victory. Their fourth-quarter play, "Positive Feelings," is part of...

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Georgia Lawyer Storms the Super Bowl Again With Another Completely Insane...

Savannah, Ga., lawyer Jamie Casino had a big hit last year when he ran this absurdly badass local Super Bowl ad—an epic two-minute tale of crime, death and retribution that got more than 5 million...

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Lots of Super Bowl Ads Had Puppies or Dads. Only Doritos Did One With Puppy Dads

If you watched this year's Super Bowl ads, you noticed two prevailing themes: cute puppies and awesome dads. Capitalizing on this trend, Doritos decided to combine the concepts in an online Super Bowl...

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Adweek's 2015 Super Bowl Supercut: See All the Ads in 2 Minutes

As the dust has finally begun to settle on the spectacle that was Super Bowl XLIX, we're getting a little teary-eyed—either from reminiscing about the night that was, or because of all the depressing...

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Ad of the Day: Maker of the Most Epic Bus Ad Ever Returns With a Ludicrous...

Unfortunately, mass transit isn't usually seen as too cool—except in Denmark, where taking the bus means you're a damn rock star. We saw this back in 2012, when a hugely entertaining commercial for...

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'First Kiss' Is Almost a Year Old. This Parody Imagines If One Couple Never Left

Meet two characters in search of an exit."First Kiss: One Year Later" is Barely Political's sendup of last year's mega-viral, Cannes gold Lion-winning video from fashion label Wren that brought...

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Pampers Crafts Emotional Ode to Newborns, and Resistance Is Futile

Pampers is doing a good job of cornering the baby schmaltz advertising market. A new spot from the diaper brand focuses on the whirlwind of new experiences—challenging and delightful—that parents face...

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Without Men, Women Would Be Uncivilized Pigs, Says Fashion Site's Shocking Ad...

Here's one way to get attention with a gender-themed advertisement. The fashion website Parisian Gentleman just unveiled its first commercial, and it has an unusual premise indeed: It posits that in a...

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Jack Black Dishes on His Childhood in Google's Illustrated Love Letter to...

When Jack Black was a kid in Hermosa Beach, Calif., he left a special message for the Tooth Fairy: Rather than money, he wanted Farrah Fawcett's phone number. That's just one of the funny anecdotes...

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These Super Bowl Ads Recreated in Lego Are Actually More Fun Than the Real Thing

Just when we thought we were Super Bowl'd out, we find something that takes the magic of this year's ads and reimages it—IN LEGO! British animation house A+C Studios is behind the Brick Bowl—a...

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How Reach Entertainment Goes Big With Branded Video

SpecsWho (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partnerWhat Digital content strategy agencyWhere Venice Beach, Calif. Realizing the best way to...

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