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System That Gives Every 3-by-3-Meter Square an Address Wins Innovation Grand...
CANNES, France—The Innovation jury at the Cannes Lions festival tonight handed out its Grand Prix to a fascinating effort to create a global grid of 57 trillion three-by-three-meter squares and give...
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Geico 'Unskippable' and Leica '100' Both Win Grand Prix Awards in Film at Cannes
CANNES, France—A gorgeously cinematic film for Leica by F/Nazca Saatchi & Saatchi and a hilarious and innovative preroll ad for Geico by The Martin Agency each won a Grand Prix in Film at the...
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The World's 23 Best Commercials of 2014-2015
Now that the 2015 Cannes Lions festival is over, we're going to spend a few days recapping some of the winners. We'll start with everyone's favorite—the Film and Film Craft winners. Check out all 23...
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This Faucet Brand Just Set a World Record for Most People Showering Together
Getting covered in mud is a big part of obstacle races like Warrior Dash. So, faucet company Delta set up a giant product demonstration after Saturday's event in Indiana—and claimed the Guinness World...
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Ad of the Day: Honey Maid Celebrates Fourth of July With an Immigrant...
It's been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores what it means to be American through...
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What I Learned Judging the Innovation Lions, Where Actions Are the World's...
Cannes Lions was born out of the Cannes Film Festival in the 1950s. And so, unsurprisingly, its origins were in narrative filmmaking—it awarded good commercials. Billboards weren't added until nearly...
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Ad of the Day: Memorial Sloan Kettering Tells Three Powerful, Inspiring...
Giving people a new way to think and talk about cancer." That's the mission of three Internet films from New York's Memorial Sloan Kettering Cancer Center, according to chief communications officer...
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Chance, the Wheelchair-Bound Dog, Will Inspire You to Tears in This Kleenex Ad
With over 23 million Facebook video views in less than a week, this new ad from Kleenex is helping to make sure that the Kimberly-Clark brand's plot to keep America crying into its tissues is going...
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The World's 18 Best Outdoor Campaigns of 2014-2015
We continue our 2015 Cannes Lions wrap-up today with a gallery of the Grand Prix and gold Lion winners in the Outdoor category. Only two of the campaigns were done by U.S. agencies, but TBWA\Media...
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Ad of the Day: The Fat Jew and Todrick Hall Rap About Viacom's Big Data
The title of Viacom Velocity's three-minute music video "The Fat Jewish Is Big Data Featuring Todrick as Hadoop" pretty much says it all. What don't you understand? Social media star/E! Channel...
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After a Record 8 Lions in Cannes, Ad Council Brings 'Love Has No Labels' to...
The Ad Council's "Love Has No Labels" campaign didn't just set records for the nonprofit PSA maker. With 110 million online views, the launch video is the second most watched social and community...
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Can McDonald's Turn an Awkward Blind Date Into Something That's Actually Fun?
McDonald's won't just sate your hunger and comfort you when you're down. It will actually save your aborted love life. Or so claims a new U.K. ad from Leo Burnett London. The burger chain plays...
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Kids' Wildest Dreams Come True in This Beautifully Imaginative Airline Ad
Here's a fun spot from earlier this year that picked up a silver Lion at Cannes last week. For S7 Airlines from Wieden + Kennedy Amsterdam, it features cute kids being themselves, namely by describing...
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Norwegians Object to Giant Penis Squirting Them With Confetti in PSA Stunt
Believe it or not, there are a few situations where dressing up as a giant penis and spraying people with confetti is inappropriate. Promoting condom use on behalf of a sex education charity is one of...
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Nike Makes One of the Fastest Ads Ever to Sell the Zoom Air Sneaker
A super-fast sneaker deserves a super-fast commercial, and Nike delivers one here for its Air Zoom Elite 8 running shoe. Blink and you'll miss it. The 60-second "Find Your Fast" spot—created by agency...
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Facebook Just Updated Its Logo Ever So Slightly. Can You Tell the Difference?
Facebook has basically used the same logo since 2005—its name in white, in Klavika font, on a blue background. But this week, the company, which is now allegedly worth more than Walmart, decided to...
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Ad of the Day: Duracell Powers a Soldier's Sweet Message to His Daughter This...
Duracell is making a strong play for the most American ad this Fourth of July by framing itself as the brand that helps keep members of the U.S. military connected to their young kids while deployed...
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This Remarkable Ad Shows Just How Science Can Improve Real People's Lives
If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind. Amsterdam-based agency 1Camera and director Hugo Keijzer employ...
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Designer Shows Off His Big Talent in the World's Smallest Portfolio
Michael William Lester, a London-based freelance designer and illustrator, isn't afraid to think small. We're talking minuscule here, people! Lester created "The World's Smallest Portfolio," a...
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Ad of the Day: Mcgarrybowen's New Triscuit Ads Will Have Foodies Licking...
Mcgarrybowen Chicago's latest campaign for Triscuit, called "Makers of More," celebrates the brand's roots, and the simplicity of its recipe (wheat, oil and salt), by presenting the stories of five...
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