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Ad of the Day: This Hypnotic, Looping PSA Goes From Eerie to Deadly in a...
Commercial directors have been bringing formidable formal techniques to PSAs lately. Freed from the constraints of regular brand advertising, they can use camera and editing tricks to build...
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These Print Ads Illustrate Clean Water in the Most Brilliantly...
The Pureit water purifier works so well that it can turn grimy canal water—or a murky rural stream—totally clear. At least, that's what Unilever's latest print campaign seems to say. In this soft,...
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Gas Station Chain Shows You Exactly How to Treat a Superfan in This...
In an unusual promotion, ARCO surprised its biggest fan—yes, retail gas-station brands have fans, too—with a gift that clearly meant the world to him and his girlfriend. It all began when ARCO agency...
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Moe's Southwest Grill Just Made a Real Electric Guitar Out of a Giant...
Now that Moe's Southwest Grill has taken to calling its free queso day "Quesopalooza," it's entirely logical that it would build a playable electric guitar out of a giant tortilla chip. No wait,...
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R/GA, CP+B Win Total of 6 Golds Across Clio Awards' Digital and Social Media...
Three campaigns from R/GA have picked up a total of four golds across the Clio Awards' digital and social categories, as all gold, silver and bronze winners in those contests were announced Thursday....
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Coke Cans Come With Temporary Tattoo of Your Name in Latest Bit of Packaging...
Coca-Cola kicks off National Hispanic Heritage Month (which runs from Sept. 15 to Oct. 15) with a line of temporary-tattoo cans, targeted to Hispanic and Latino Americans. Based on the insight that...
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Heineken Hid a Rugby Legend Inside a Dublin Pub. Here's What Happened Next
Days before the opening match of the Rugby World Cup, Heineken surprised a Dublin pub chock-full of rugby fans with the coolest prize machine ever. In exchange for their names and emails (handy!),...
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Jonathan Franzen Just Published His Latest Story on a Chipotle Bag
A new installment in Chipotle's "Cultivating Thought" campaign—which prints original short stories from successful writers on the sides of its paper bags and cups—has more high culture to go with your...
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Hulu Made Some Perfectly Pretzel-Like Commercials for Commercial-Free Viewing
Twofifteenmccann indulges in some delicious meta humor with four fun ads touting Hulu's ad-free option, announced a couple weeks back and priced at $11.99 a month. Three of the commercials are...
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Virgin Atlantic Hid Its Latest Ad Inside LinkedIn's Job Listings
LinkedIn is frequently described as one of the world's top social networks, even though its user base is far less active than that of, say, Instagram. But brands have had trouble coming up with...
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McCann, W+K, R/GA Win Gold as Clio Awards Unveil Integrated Campaign Winners
David in Miami has added two more golds for Burger King's "Proud Whopper," while three U.S. agencies—Commonwealth//McCann, Wieden + Kennedy New York and R/GA—each won gold in the Integrated Campaign...
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Ad of the Day: eBay Builds New Campaign Around Song Lyrics, and It's Glorious
Goodby, Silverstein & Partners just released one of the most playful, infectious and eye-catching ad campaigns of the year—five online spots for eBay that cleverly combine music and design to show...
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Twitter Unveils Its First Paid Brand Emoji, and It's for (Who Else?) Coca-Cola
Twitter, Coke and Wieden + Kennedy are clinking ice-cold bottles of Coca-Cola today after teaming up to create the site's first branded emoji that's actually a paid ad placement. If you type...
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These Comical Ads Tell Ashley Madison Users (and Victims) How to Find a...
Using the Ashley Madison hacking scandal as a humorous linchpin, DigitasLBi has unleashed a pro-bono campaign for Rescue Dogs Rock NYC featuring two videos that will appear on the organization's...
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Ever Wonder What Goes Into a Burberry Scarf? This Smart, Lovely Ad Shows You
For the launch of its new Scarf Bar, where users both online and in-store can customize their own scarves, Burberry decided to educate people on what goes into making one. When a brand launches a...
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Century 21 Quietly Has Fun With Its Silent, Autoplaying Ads on Facebook
Instead of watching a Facebook ad that makes you long for a langorous night playing guitar by the firepit, why not just buy a house? That's the mental leap Century 21 asks you to make in its new set...
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Ad of the Day: Honda Puts Its History on Paper in This Amazing 2-Minute PES...
Those who were disappointed that animator PES wasn't hired for this Ikea spot will rejoice today upon seeing the Oscar nominee's latest brand work—a remarkable two-minute Honda spot from RPA that...
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Snickers Swaps Out Its Brand Name for Hunger Symptoms on Painfully Honest...
The trend toward more personalized packaging continues, with a twist, as Snickers is replacing its brand name on packaging with 21 hunger symptoms. The twist is that, instead of being life-affirming...
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Samsung Just Made a TV That Isn't Ugly, With Help From Two French Designers
Would you like your television to look like a tastefully designed piece of furniture, rather than a hideous black slab of high-resolution escapism? Samsung is bucking the trend of just racing toward...
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Paulo Coelho Just Published the Entire Text of His Novel 'The Alchemist' in a...
Any Brazilians who hadn't already read Paulo Coelho's famous 1988 novel The Alchemist could do so for free last Monday. All they needed was a copy of that day's Metro newspaper—along with, probably, a...
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