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Allstate's Mayhem Re-enacts a Homeowner's Real-Life DIY Disaster for the...
Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really, really...
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The Academy Unveils a Dreamy Advertising Campaign for This Year's Oscars
The idea of dreaming has always been central to motion pictures. For moviegoers, seeing a film is a dreamlike experience: You sit in a darkened theater and enter a dream world of the imagination. For...
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Anomaly's First Squarespace Ads Tell Those Thinking of Following a Dream:...
Squarespace goes full aspirational in its first campaign from Anomaly, telling anyone consumed by a passion but wondering if they should commit to it: "You should." That tagline is featured in a new...
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Pokémon Will Celebrate Its 20th Anniversary With an Ad on Super Bowl 50
In the best news my 7-year-old has heard all day, Pokémon has announced it will air a commercial on Super Bowl 50 to celebrate the brand's 20th anniversary. Details were scant about what the...
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Celebrity Cruises Plays a Giant Psychic Game of Marco Polo in This Ambitious...
If you hear voices beckoning you to take a luxury cruise—or you feel an indescribable urge to whisper "Polo" into your coffee cup—Celebrity Cruises might be calling to you. Venables Bell &...
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'Be an Engineer,' Exxon Mobil Tells Apathetic Young People in Equally...
Let's imagine a world without engineers. What does that look and feel like? It's upon this thought experiment that BBDO New York embarks in "Be an Engineer," an effort by Exxon Mobil to motivate young...
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Ad of the Day: Swedish Conductor Marie Rosenmir Is Volvo's Unlikely New Endorser
A new spot for the Volvo V40 R-Design by Grey London focuses on the details, with a more soft-spoken tone than the usual false confidence we've come to expect from car ads. The visuals focus on the...
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Wix.com Launches First Super Bowl Teaser, Starring Characters From Kung Fu...
If you're a Chinese goose who runs a noodle shop in an animated film franchise, you could really use Wix.com to help with your small business. The Tel Aviv-based web development platform unveiled the...
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Donald Faison Is Head Counselor at 'Camp Halftime' in Pepsi's Super Bowl...
Pepsi is returning for its fourth year as title sponsor of the Super Bowl halftime show. And on Wednesday it launched a new online video series called "Camp Halftime," comprised of weekly clips...
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Delicates and Regulars Do Battle in LG's Fun, Theatrical Campaign for a Twin...
Hill Holliday channels West Side Story in this inventive ad for LG that broke on the Golden Globes—staging an impressively choreographed street fight between two rival clothing gangs, the delicates...
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This Agency Has the Perfect Room for Those Who Have Their Best Ideas in the...
Everyone knows the shower is the ultimate generator of great creative ideas. So, why are there so few showers in agency meeting rooms? The folks at Providence, R.I., ad agency Nail had the bright...
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This Emoji Billboard for Deadpool Is So Stupid, It's Genius
Twentieth Century Fox is determined not to take its marketing for Deadpool at all seriously. And it's making for one of the more entertaining movie campaigns in a while. The most recent development...
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Ad of the Day: Axe Gets Inclusive in a Remarkable Ad That's Really Pretty...
For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets. In the past few years, that cartoony...
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This Stunning Ad Shows Why We Need War Reporters Now More Than Ever
If politicians alone controlled the flow of information to the public, war would be tantamount to entertainment, argues a gripping new PSA. A new 80-second video from Paris agency BETC for nonprofit...
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Lita Ford Is the World's Most Rockin' Schoolteacher in This Hilarious Ad for...
Without a doubt, Indeed.com is the best site on the planet for finding a job, especially if you're an aging '80s rocker in need of a gig: The company will be all too happy to put you in one of its...
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Were Your Agency's D&AD Pencils Stolen This Week? Here's What's Up With That
Past winners of the prestigious D&AD Pencils freaked the hell out this week when they suddenly discovered their precious ornaments of self-worth had gone missing. Some 75 Pencils from nearly 30...
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Zoolander No. 2's Ads Brilliantly Mix With the Fashion World, Even While...
The sequel to Zoolander is probably going to be terrible, but—let us finish—the marketing for it is actually pretty cool and inventive. Zoolander No. 2 continues the adventures and foibles of...
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Here's What Your Dreams Will Look Like When Brands Finally Put Ads in Them
Ad creep has reached practically all surfaces of the Earth and beyond, both physical and virtual spaces. The one exception is your dreams. Sure, brands can show up there, but they're not paid...
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Ad of the Day: Nissan Gets Props for Praising Chevy, Ford and Dodge in Lovely...
When it comes to automotive advertising, sometimes it pays to toss out the driver's manual, ignore the rules of the road and veer off in an unexpected direction. Take Nissan, which scored a coup this...
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Clio Awards Urge You to Harass and Bribe the Judges of Its Super Bowl Ad Contest
The Clio Awards will be holding its second annual Super Clio contest during this year's Super Bowl, getting a handful of top creatives in the industry to vote for their favorite commercial from the...
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